Beauty Demands people

Beauty Demands is currently led by Fiona MacCallum and Heather Widdows

Fiona MacCallum

Fiona MacCallum is an Associate Professor of Developmental Psychology at the University of Warwick. She is interested in the development of body-image in adolescents, and how this is affected by factors such as self-compassion, celebrity interest, and media manipulation of images. Previous work has considered the pursuit of perfection with reference to infertility treatment and parents' attitudes towards gamete donors.

Heather Widdows

Heather Widdows is the John Ferguson Professor of Global Ethics in the Department of Philosophy at the University of Birmingham. Heather served on the 2014 REF philosophy sub-panel, she is a member of the Nuffield Council on Bioethics and currently holds a Leverhulme Major Research Fellowship which is allowing her to work Perfect Me! (under contract with Princeton University Press). She is the author of Global Ethics: An Introduction (2011) and The Connected Self: The Ethics and Governance of the Genetic Individual (2013). She has co-edited, with Herjeet Marway, Women and Violence (forthcoming), with Darrel Moellendorf The Routledge Handbook of Global Ethics (2014), with Nicola Smith, Global Social Justice (2011), with Caroline Mullen The Governance of Genetic information (2009) and, with Itziar Alkorta Idiakez and Aitziber Emaldi Cirión, Women’s Reproductive Rights (2006).


Previous partners on Beauty Demands AHRC-funded Network the Changing Requirements of Beauty (January 2015 - June 2016)

  • Melanie Latham, Reader in Law, Manchester Metropolitan University 
  • Fiona MacCallum, Associate Professor of Developmental Psychology, University of Warwick
  • Jean McHale, Professor of Healthcare Law, University of Birmingham (Co-Investigator)
  • Heather Widdows, John Ferguson Professor of Global Ethics, University of Birmingham (Principal-Investigator)
  • Partnered with the Nuffield Council on Bioethics