Strategic Analysis of Business 1

MBA module

Lecturer: Nick Potter

Introduction and Aims

Strategic Management has evolved as a discipline, from rigid planning into a much more flexible process, more accurately described as strategic thinking. The global world of commerce is becoming more dynamic and complex, requiring managers to formulate and implement strategies based on consistent congruence between the firm and its environment. The course will focus initially on systematic external and internal analysis and introduce a wide range of strategic alternatives, before covering the formulation and evaluation of corporate and business level strategies. It is designed to be fully integrative and develop each student’s confidence in their ability to analyse information and reach justifiable conclusions.

Objectives and Learning Outcomes

By the end of the course all students will be expected to be able to:

  • critically assess the development of strategic thinking
  • understand that strategy formulation ideally encompasses the entire organisation
  • explain the scope and role of corporate strategy and parenting
  • conduct a full strategic audit of an organisation and its environment
  • generate and evaluate a range of strategic options within a model framework
  • understand the problems associated with implementation of strategies
  • write cogent reports with team members from a range of cultural backgrounds
  • design and deliver a presentation based on a team audit of a given case study

Module Assessment

This module is assessed by:

  • 1 assignment to count for (35%)
  • 1 group presentation to count for (15%)
  • Two hour exam (50%)