The International Business Experience


Wendy Fox-Kirk   

Introduction and Aims

This is an experiential module, designed to enhance and reinforce the exposure of students to the international business environment and to facilitate first-hand comparisons of contrasting business systems and strategies. The module will involve a one week intensive study visit to a country whose economy is markedly different from the UK. The module will combine formal learning in a local university and experiential learning through working on a consultancy project for a local organisation.

The module is designed to encourage the explication and examination of cultural differences in business and management practices and to provide students with an opportunity to practice and reflect on the impact of national culture on business and management. 

Objectives and Learning Outcomes

By the end of the module students should be able to:

  • Critically compare and contrast the management and business challenges facing companies in a different economic, social and political environment.
  • Demonstrate awareness of cultural differences and understand their impact on management decisions.
  • Use National culture management theories to undertake business analysis and self reflection.


  • Individual Report 1,000 words (50%)
  • Group Assignment 3,000 words (50%)