The International Business Experience


Cristina Sambrook

Introduction and Aims

This is an experiential module, designed to enhance and reinforce the exposure of students to the international business environment and to facilitate first-hand comparisons of contrasting business systems and strategies. The module will involve a one week intensive study visit to a country whose economy is markedly different from the UK. The module will combine formal learning in a local university and experiential learning through working on a consultancy project for a local organisation.

The module is designed to encourage the explication and examination of cultural differences in business and management practices and to provide students with an opportunity to practice and reflect on the impact of national culture on business and management. 

Objectives and Learning Outcomes

By the end of the module students should be able to:

  • Critically compare and contrast the management and business challenges facing companies in a different economic, social and political environment.
  • Demonstrate awareness of cultural differences and understand their impact on management decisions.
  • Use National culture management theories to undertake business analysis and self reflection.


  • Reflective individual assignment of 1,000 words (50%)
  • Group management report of 3,000 words (50%)

Reading list

  • Culture's Consequences: International Differences in Work-Related Values (Cross Cultural Research and Methodology) by Geert Hofstede (5 Apr 1984) 
  • Riding the Waves of Culture: Understanding Diversity in Global Business - revised and updated third edition by Fons Trompenaars and Charles Hampden-Turner (23 Feb 2012) 
  • Cultures and Organizations: Software of the Mind, Third Edition: Intercultural Cooperation and Its Importance for Survival by Geert Hofstede, Gert Jan Hofstede and Michael Minkov (1 Jun 2010) 
  • Culture's Consequences: Comparing Values, Behaviors, Institutions and Organizations Across Nations by Geert Hofstede (25 Mar 2003) 
  • Managing Change Across Corporate Cultures (Culture for Business Series) by Fons Trompenaars and Peter Prud'Homme (23 Jul 2004) 
  • The World's Business Cultures - and How to Unlock Them by Barry Tomalin and Mike Nicks (30 Jun 2010) 
  • Marketing Across Cultures (Culture for Business Series) by Fons Trompenaars and Peter Woolliams (20 Aug 2004) 
  • The Seven Cultures of Capitalism: Value Systems for Creating Wealth in Britain, the United States, Germany, France, Japan, Sweden and the Netherlands by Charles Hampden-Turner and Fons Trompenaars (23 Feb 1995)