Lecturer: Oded Shenkar
Modular value: 10 credits
Assessment: Each student needs to write on the topic of his / her choice with the instructor’s approval. Topics will be clustered together in such a way that each team of students will submit a group essay in which the individual components will be embedded. Further explanations will be provided in class.
The aim of the module is to:
Introduce students to culture as a major force in international business within the context of a global economy. In this module, we will define culture, review the various classifications of culture in business (and to a lesser extent in other areas such as anthropology, psychology and political science), assess its role in business theories and discuss a variety of conceptual and methodological issues relating to the measurement of culture at various levels (national, industry, corporate, individual); in particular, we will focus on the complex task of measuring cultural differences in business transactions. We will present and discuss empirical data pertaining to a variety of countries, how they compare to other countries in terms of both similarities and differences, and sample certain cultural combinations.
We will discuss applications of culture and cultural differences in a variety of business contexts, especially in management (e.g., strategy, organization theory and behavior, human resource management), but also in other areas of business (e.g., finance, marketing). We will use real life application grounds such as cross-cultural negotiations, international alliances (joint ventures and other types), and cross-border mergers and acquisitions, among others, and provide examples from areas such as strategy formulation and expatriate selection and assignment.
At the completion of this course, you will master the terms, concepts, methodologies and applications relevant to the role played by culture in diverse business applications, be conversant in the theories, instruments, realities, debates and recent developments in the field, and be capable of researching, devising and applying solutions to key decisions involving culture as an input.
By the end of this module you should be able to:
A - define culture
B - distinguish between different levels of culture
C – be able to measure culture and cultural differences
D - understand the role of culture in various business theories
E – assess and leverage the impact of culture in management, finance and marketing
F – learn to manage cultural differences in applications such as cross-border alliances