Course Description & Structure:
In the constant search for new markets in Globalisation, the emergence of dynamic new markets which out-perform the G7 countries in terms of growth, offer attractive opportunities for multi-national enterprises.
The objective of this course is to analyse this phenomenon and the development of business strategies for tackling these new Emerging Markets.
The course will introduce concepts, approaches, strategies and tactics employed by executives and managers in serving intermediaries and final consumers in Emerging Markets.
More specifically, the purpose of the course is to illustrate how executives and managers approach emerging markets as part of their overall corporate strategies.
Day to day operations and development of longer-term business strategies in the BRICS and N-11 countries, African, European Union and Central & Eastern European markets will be considered.
The course consists of lectures, seminars with class discussion, case studies and an 'integration of the research material' approach. The cases will be discussed in groups and a specific structure will be provided for their analysis, presentation, Q&A discussion and final decision making.
Students are expected to read the assigned material and develop a personal approach and perspective on the material covered in the course.
Global Liberalisation: A Multilateral Investment Framework and the development of the Emerging Economies
Review of Emerging and Transition Economies
Business and investment strategies in Central & Eastern Europe
Conducting business in the BRICS countries
Analysis of the Next-11 countries
Business conditions in Emerging Economies in Africa, Asia & S America