Designed for recent graduates or practising managers who are already familiar with basic marketing concepts, this programme will enable you to develop advanced knowledge and understanding of contemporary and complex strategic challenges facing marketers, and to deepen your insights in the theory and practice of specialist aspects of marketing.
The suite of MSc Marketing programmes have been approved and accredited by The Chartered Institute of Marketing (CIM) and count towards fifty percent of the CIM Professional Diploma in Marketing and is recognised by the ESRC for research training.
The programme will develop your critical thinking, research and communications skills and, uniquely, will feature consultancy projects as a vehicle for learning and as a means of developing further personal skills for later marketing and consulting careers.
The programme will focus on developing your knowledge and understanding of marketing through advanced modules on Contemporary Issues in Strategic Marketing, Strategic Management and Marketing Analytics, Problem Solving & Strategic Marketing as Practice. Subsequently you will deepen your understanding by undertaking a live consultancy project alongside a range of specialist elective modules (including Retail Marketing, Strategic Brand Management, Strategic Environmental Sustainability and Marketing Communications). The final component of the programme is an individual consulting project and dissertation, adding a further opportunity to apply theory to practice and a further company experience for your CV.
On this programme our students have undertaken live consultancy projects with a range of top companies – for example, Cadbury, Hobbs, Honeywell, Land Rover/Jaguar, Cogent Elliot, TRW, Helix and Aston Villa Football Club. These consultancy projects will give you valuable experience and substantially enhance your marketing career prospects. Graduates from the programme have moved into a range of marketing and consultancy roles with top UK and international companies.
Why study this course
We are a department of international researchers and teachers who pride ourselves on our wide reaching, rigorous and meaningful research. We have won a range of research grants from bodies such as ESRC and the British Academy as well as working closely with business organisations both regionally and nationally. We are actively involved with our discipline through our professional membership, editorships of leading journals and engagement with industry and the media. We also run four outstanding MSc Marketing programmes which attract students from more than thirty countries.
You will be taught by staff from one of the largest groups of Marketing faculty in the UK, including academics who are internationally recognised.
Our complement of academics and marketing practitioners offer extensive experience and expertise in areas such as brand marketing, advertising, services marketing, e-marketing, retailing, international marketing, consumer behaviour, business to business marketing, marketing ethics, innovation and strategy.
October - December:
January – April:
Elective Modules*: Choose 2 or 3**:
May – June: Exams for Semester 2 subjects
July – September: Strategic Marketing and Consulting Research Dissertation
*Please note that the range of electives available may change each year
**Depending on whether you choose 10 or 20 credit modules
The 12 month programme starts at the end of September and will focus on developing your knowledge and understanding of marketing in the context of the strategic management of organizations. It will update your awareness of contemporary issues and challenges in marketing.
The early part of the programme will also feature intensive training in research, marketing measurement and analysis and an introduction to consultancy skills and practice. Subsequently, you will deepen your understanding of marketing by undertaking a live consultancy project, alongside studying a range of specialist electives, such as Strategic Brand Management. Guest marketing practitioners will input to the programme to help you engage with the very latest issues.
You will work on two major consultancy projects during the programme, and this may involve working with an SME or a major corporate, a UK-based or overseas company, and/or a commercial or social enterprise. You will work through the entire consultancy process – from receiving the client brief, developing the proposal, negotiating deliverables, managing and completing the research, presenting the results, and ensuring a satisfactory outcome for the client.
In addition to direct consulting skills, we will further develop your analytical capabilities, critical thinking skills, communication skills and your ability to use IT to support marketing analysis and decision-making. Part of your skills training will take place off-campus at the University’s Priestley Centre on Lake Coniston in Cumbria.
Fees and funding
At least an upper second-class degree or postgraduate diploma from a UK university or equivalent.
The degree must be in marketing, or a degree with at least two marketing modules. If not, at least two years full-time marketing work experience is required.
We accept a range of qualifications from different countries – learn more about international entry requirements
English language scores of 7.0 IELTS (no less than 6.5 in any band), 95 TOEFL (with no less than 22 in any band), or 67 (in all skills) Pearson Academic Test of English are required.
Please note that TOEFL IBT will only be accepted for applicants who do not require a Tier 4 visa to study with us
If you are currently studying at a Chinese university, please view our specific entry requirements including our list of acceptable universities for further study at Birmingham.
How to apply
When clicking on the Apply Now button you will be directed to an application specifically designed for the programme you wish to apply for where you will create an account with the University application system and submit your application and supporting documents online. Further information regarding how to apply online can be found on the How to apply pages