Enterprise & Diversity Alliance

The Enterprise and Diversity Alliance (EDA) is an innovative network dedicated to the promotion of minority entrepreneurship. Backed by the British Bankers’ Association (BBA), leading policy-makers and professional bodies, its ambition is to ‘make diversity and enterprise everyone’s business’. It achieves this by:

  • Pooling knowledge and commitment of corporate and professional associations for the benefit of minority enterprise. Our partners include the Association of Chartered Certified Accountants, Barclays, the British Bankers’ Association, Business in the Community, the Equality & Human Rights Commission and Lloyds Banking Group.
  • Building relationships between minority businesses and the finance sector. The EDA’s partnership with the BBA has led to the development of an ambitious programme of seminars and outreach events to strengthen understanding of banks and minority firms. The collaboration with the BBA means that the EDA has a link to the small business banking teams in every high street bank.
  • Mentoring minority enterprise in a variety of innovative ways. The EDA promotes corporate, peer-to-peer and specialist mentoring approaches. Its nationally-recognised initiative with A.F. Blakemore & Son Ltd and the 12/8 small business network is a prime example of the EDA approach; it has brought real benefits to corporate mentors and minority businesses.
  • Drawing on research from leading academics to inform new approaches to working with business and communities. We put knowledge to work for the benefit of corporations and communities.

The EDA is led by Professor Monder Ram and Professor Kiran Trehan of the Centre for Research in Ethnic Minority Entrepreneurship (CREME), Birmingham Business School, University of Birmingham.