Stef Kranendijk , CEO of Desso and world leader in the Circular Economy in Practice

Posted on Tuesday 6th November 2012


Stef Kranendijk, CEO of Desso and world leader in the Circular Economy in Practice, visited Birmingham Business School to talk about how the practice of Cradle to Cradle® manufacturing can not only boost innovation and profitability in the short-term, but also help businesses prepare a more resilient business model for the long-term.

He discussed the importance of making University and Business School students aware of the significance of moving away from a linear economy to a circular economy and how companies that put sustainability or Cradle to Cradle® at the centre of their strategies will be the future winners.