George Day - Strategy from the outside in: Profiting from Customer Value

Locations
University House Birmingham Business School
Category
Alumni, Research, Social Sciences, Students, Teaching
Date(s)
Tuesday 15th May 2012 (18:15-20:00)
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Description

cogent-halfBirmingham Business School and Cogent Elliott, who have both long been associated with delivering marketing excellence, have joined together to offer a series of Marketing lectures and seminars.The lectures seek to deliver key insights into the core marketing strategies, to share original research and analysis, to stimulate understanding and debate, and are delivered by leading academic and industry experts.The series of lectures are being held at Birmingham Business School, University House. 

Content:

An enduring question for strategy is why some companies consistently outperform their rivals, and why others lose their way. Our answer is that market leaders drive their strategy from the outside in. These strategies are viewed through a customer value lens and illuminated by deep market insights. 

Outside-in strategies are achieved through four customer value imperatives. The first is to be a customer value leader with a compelling value proposition. The second is to keep growing by creating new value for customers through a full spectrum of small and large innovations. The third and fourth imperatives are to capitalize on valuable customer and brand assets.

Because these four imperatives are crucial to long run economic profits they demand the sustained attention of the entire C-Suite. This has profound implications for the strategic role of marketing within the organization.

Strategy from the outside in

To register for this event, please complete the online registration form