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Are food labels making us fat? Shoppers are making poor healthy eating choices because nutritional info is too confusing

Are food labels making us fat? Shoppers are making poor healthy eating choices because nutritional info is too confusing
Description
A recent study conducted by Sheena Leek and Isabelle Szmigin of the Department of Marketing has been featured in the Daily Mail. The research highlights how efforts to reduce obesity and promote a healthy diet are being hampered by confusing nutritional information on food packaging.
Date:
06/07/2015

Did you know you signed up for a free trial? Isabelle Szmigin appears on BBC's Watchdog to comment on the transparency of Amazon's 'Prime' option

Did you know you signed up for a free trial? Isabelle Szmigin appears on BBC's Watchdog to comment on the transparency of Amazon's 'Prime' option
Description
Are Amazon misleading their customers with the online placement of their premium 'Prime' option? Professor of Marketing Isabelle Szmigin examines the Amazon website on Watchdog to find out (segment begins at 18 minutes).
Date:
24/06/2015

In for a penny: how Poundland conquered British high streets

In for a penny: how Poundland conquered British high streets
Description
Professor of Marketing Isabelle Szmigin looks into the reasons behind the continuing success of the high street discount giant.
Date:
23/06/2015

New Graduate Gateway with the Chartered Institute of Marketing

New Graduate Gateway with the Chartered Institute of Marketing
Description
We are delighted to announce that Birmingham Business School's BSc Business Management with Marketing programme has been awarded with the Chartered Institute of Marketing's (CIM's) Graduate Gateway.
Date:
13/04/2015
Categories:
Social Sciences, Students

Rising number of inexperienced pilots may lead to more crashes

Rising number of inexperienced pilots may lead to more crashes
Description
In the wake of the crash of Germanwings Flight 4U9525, Senior Lecturer in Human Resource Management and Organisational Behaviour Amy Fraher examines the worrying trend in which many airlines are cutting costs by employing less experienced pilots in order to remain competitive.
Date:
01/04/2015
Categories:
Social Sciences

Craft beer in, sat navs out – but the CPI shopping basket isn't all about you

Craft beer in, sat navs out – but the CPI shopping basket isn't all about you
Description
Professor Isabelle Szmigin of the Department of Marketing considers the latest shopping basket of goods used to measure UK inflation and what it does - or doesn't - say about the changes in consumer tastes.
Date:
31/03/2015
Categories:
Social Sciences

Eye on the prize: Coca-Cola's magic has always been in mischievous marketing

Eye on the prize: Coca-Cola's magic has always been in mischievous marketing
Description
Professor Isabelle Szmigin of the Department of Marketing considers Coca-Cola's recent sponsorship deal with the London Eye and the wider implications of the product's promotion in the ongoing health debate.
Date:
22/01/2015
Categories:
Social Sciences

Birmingham Means Business Research Showcase

Description
The Birmingham Means Business showcase was held to demonstrate how our academic research can help businesses and voluntary organisations in the region take advantage of a booming local economy.
Date:
07/11/2014
Categories:
Social Sciences
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