Marketing news

NewsRSS FeedAtom Feed

Is it our fault if we eat too many calories?

Is it our fault if we eat too many calories?
Description
Isabelle Szmigin in the Conversation: It turns out most of us under-report how many calories we consume – but it's not entirely our fault.
Date:
17/08/2016
Categories:
Research, Social Sciences

Facebook and the Big Chill

Facebook and the Big Chill
Description
Research by Lecturer in Marketing Dr David Houghton suggests that Facebook users are self-censoring their day-to-day activities to avoid disapproval from online friends and family, blurring our online and offline lives.
Date:
14/04/2016

Sorry Jamie Oliver, I'd be surprised if sugar tax helped cut obesity

Sorry Jamie Oliver, I'd be surprised if sugar tax helped cut obesity
Description
Professor of Marketing Isabelle Szmigin in The Conversation: Why Britain's obesity crusader could be heading for disappointment.
Date:
18/03/2016
Categories:
Research, Social Sciences

Behind Barbie's success – the cautious evolution of an iconic doll

Behind Barbie's success – the cautious evolution of an iconic doll
Description
Professor of Marketing Isabelle Szmigin in The Conversation: Despite her age Barbie hasn't matured – a successful formula that has worked for Mattel.
Date:
04/02/2016
Categories:
Research, Social Sciences

Donald Trump: just how good a businessman is he?

Donald Trump: just how good a businessman is he?
Description
Scott Taylor in The Conversation: The Donald Trump story is one of corporate success – with a little help from family and government.
Date:
02/02/2016
Categories:
Research, Social Sciences

How McDonald's made the golden arches glisten again

How McDonald's made the golden arches glisten again
Description
Professor of Marketing Isabelle Szmigin states that McDonald's latest results show that our appetite for fast food is as strong as ever – and that the fast food outlet has once again found a way to beat its competition and critics.
Date:
26/01/2016
Categories:
Research, Social Sciences

Lads are alive and well, they're just not buying lads' mags anymore

Lads are alive and well, they're just not buying lads' mags anymore
Description
Professor of Marketing Isabelle Szmigin suggests that the demise of FHM and Zoo doesn't mean that lad culture is dead; the lads are just going elsewhere for the content.
Date:
23/11/2015
Categories:
Research, Social Sciences

Consumption and funeral arranging: Isabelle Szmigin on Radio 4's Thinking Allowed

Consumption and funeral arranging: Isabelle Szmigin on Radio 4's Thinking Allowed
Description
Professor of Marketing Izabelle Szmigin expands on her co-authored work 'Sociological Ambivalence and Funeral Consumption' on the Thinking Allowed Radio 4 Broadcast.
Date:
12/11/2015
Displaying 1 to 8 of 120
Previous 1 2 3 4 5 Next