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Denim's demise and the rise of 'athleisure'

Denim's demise and the rise of 'athleisure'
Description
Professor of Marketing Isabelle Szmigin looks at how traditional brands like Levis are suffering big set backs from the growing trend of sport fashion.
Date:
22/09/2015

Aga saga reaches boiling point with US suitors in pursuit

Aga saga reaches boiling point with US suitors in pursuit
Description
Professor of Marketing Isabelle Szmigin charts the commercial journey of the iconic British brand Aga following the news of takeover bids from US companies.
Date:
09/09/2015

Ashley Madison: should we blame the business or the customers?

Ashley Madison: should we blame the business or the customers?
Description
Ashley Madison uses an age-old marketing technique of tapping into people's desires.
Date:
24/08/2015

Clubs and bars are closing but has anything really changed?

Clubs and bars are closing but has anything really changed?
Description
Isabelle Szmigin (Professor of Marketing) looks at the contradictory trends behind the apparent decline in Britain's night-time economy.
Date:
20/08/2015

Offensive marketing can work – but not if it vilifies women

Offensive marketing can work – but not if it vilifies women
Description
Isabelle Szmigin (Professor of Marketing) and Scott Taylor (Reader in Leadership & Organization Studies) consider the part that offensive advertising campaigns have played in marketing over the years and find that sexist attitudes continue to persist.
Date:
20/08/2015

Are food labels making us fat? Shoppers are making poor healthy eating choices because nutritional info is too confusing

Are food labels making us fat? Shoppers are making poor healthy eating choices because nutritional info is too confusing
Description
A recent study conducted by Sheena Leek and Isabelle Szmigin of the Department of Marketing has been featured in the Daily Mail. The research highlights how efforts to reduce obesity and promote a healthy diet are being hampered by confusing nutritional information on food packaging.
Date:
06/07/2015

Did you know you signed up for a free trial? Isabelle Szmigin appears on BBC's Watchdog to comment on the transparency of Amazon's 'Prime' option

Did you know you signed up for a free trial? Isabelle Szmigin appears on BBC's Watchdog to comment on the transparency of Amazon's 'Prime' option
Description
Are Amazon misleading their customers with the online placement of their premium 'Prime' option? Professor of Marketing Isabelle Szmigin examines the Amazon website on Watchdog to find out (segment begins at 18 minutes).
Date:
24/06/2015

In for a penny: how Poundland conquered British high streets

In for a penny: how Poundland conquered British high streets
Description
Professor of Marketing Isabelle Szmigin looks into the reasons behind the continuing success of the high street discount giant.
Date:
23/06/2015
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