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Lads are alive and well, they're just not buying lads' mags anymore

Lads are alive and well, they're just not buying lads' mags anymore
Description
Professor of Marketing Isabelle Szmigin suggests that the demise of FHM and Zoo doesn't mean that lad culture is dead; the lads are just going elsewhere for the content.
Date:
23/11/2015
Categories:
Research, Social Sciences

Consumption and funeral arranging: Isabelle Szmigin on Radio 4's Thinking Allowed

Consumption and funeral arranging: Isabelle Szmigin on Radio 4's Thinking Allowed
Description
Professor of Marketing Izabelle Szmigin expands on her co-authored work 'Sociological Ambivalence and Funeral Consumption' on the Thinking Allowed Radio 4 Broadcast.
Date:
12/11/2015

A sugar tax is needed to kickstart companies into action – not consumers

A sugar tax is needed to kickstart companies into action – not consumers
Description
Professor of Marketing Isabelle Szmigin considers Jamie Oliver's campaign to introduce a sugar tax on fizzy drinks and snacks, and how it could prompt companies to change their approach to producing and marketing their products.
Date:
30/10/2015

Denim's demise and the rise of 'athleisure'

Denim's demise and the rise of 'athleisure'
Description
Professor of Marketing Isabelle Szmigin looks at how traditional brands like Levis are suffering big set backs from the growing trend of sport fashion.
Date:
22/09/2015

Aga saga reaches boiling point with US suitors in pursuit

Aga saga reaches boiling point with US suitors in pursuit
Description
Professor of Marketing Isabelle Szmigin charts the commercial journey of the iconic British brand Aga following the news of takeover bids from US companies.
Date:
09/09/2015

Ashley Madison: should we blame the business or the customers?

Ashley Madison: should we blame the business or the customers?
Description
Ashley Madison uses an age-old marketing technique of tapping into people's desires.
Date:
24/08/2015

Clubs and bars are closing but has anything really changed?

Clubs and bars are closing but has anything really changed?
Description
Isabelle Szmigin (Professor of Marketing) looks at the contradictory trends behind the apparent decline in Britain's night-time economy.
Date:
20/08/2015

Offensive marketing can work – but not if it vilifies women

Offensive marketing can work – but not if it vilifies women
Description
Isabelle Szmigin (Professor of Marketing) and Scott Taylor (Reader in Leadership & Organization Studies) consider the part that offensive advertising campaigns have played in marketing over the years and find that sexist attitudes continue to persist.
Date:
20/08/2015
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