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Sorry Jamie Oliver, I'd be surprised if sugar tax helped cut obesity

Sorry Jamie Oliver, I'd be surprised if sugar tax helped cut obesity
Description
Professor of Marketing Isabelle Szmigin in The Conversation: Why Britain's obesity crusader could be heading for disappointment.
Date:
18/03/2016
Categories:
Research, Social Sciences

Behind Barbie's success – the cautious evolution of an iconic doll

Behind Barbie's success – the cautious evolution of an iconic doll
Description
Professor of Marketing Isabelle Szmigin in The Conversation: Despite her age Barbie hasn't matured – a successful formula that has worked for Mattel.
Date:
04/02/2016
Categories:
Research, Social Sciences

Donald Trump: just how good a businessman is he?

Donald Trump: just how good a businessman is he?
Description
Scott Taylor in The Conversation: The Donald Trump story is one of corporate success – with a little help from family and government.
Date:
02/02/2016
Categories:
Research, Social Sciences

How McDonald's made the golden arches glisten again

How McDonald's made the golden arches glisten again
Description
Professor of Marketing Isabelle Szmigin states that McDonald's latest results show that our appetite for fast food is as strong as ever – and that the fast food outlet has once again found a way to beat its competition and critics.
Date:
26/01/2016
Categories:
Research, Social Sciences

Lads are alive and well, they're just not buying lads' mags anymore

Lads are alive and well, they're just not buying lads' mags anymore
Description
Professor of Marketing Isabelle Szmigin suggests that the demise of FHM and Zoo doesn't mean that lad culture is dead; the lads are just going elsewhere for the content.
Date:
23/11/2015
Categories:
Research, Social Sciences

Queen's Speech 2014: Professor Isabelle Szmigin discusses the plastic bag tax

Queen's Speech 2014: Professor Isabelle Szmigin discusses the plastic bag tax
Description
Professor Isabelle Szmigin discusses the 5p levy on plastic bags that is to be introduced in England.
Date:
04/06/2014
Categories:
Research, Social Sciences

Combining personalised experiences of online retail into the real world

Description
Professor Szmigin recently appeared on the BBC Radio 4 Today programme discussing innovations to link in internet searches with local businesses.
Date:
23/05/2014
Categories:
Research, Social Sciences

Birmingham Business School joins the elite of global business schools

Birmingham Business School joins the elite of global business schools
Description
Birmingham Business School has been awarded accreditation by the AACSB, confirming its place in the top elite of global business schools and securing the gold standard of 'triple-crown' accreditation.
Date:
16/05/2014
Categories:
Alumni, International, Research, Social Sciences, Students, Teaching
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