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Sorry Jamie Oliver, I'd be surprised if sugar tax helped cut obesity

Sorry Jamie Oliver, I'd be surprised if sugar tax helped cut obesity
Description
Professor of Marketing Isabelle Szmigin in The Conversation: Why Britain's obesity crusader could be heading for disappointment.
Date:
18/03/2016
Categories:
Research, Social Sciences

Behind Barbie's success – the cautious evolution of an iconic doll

Behind Barbie's success – the cautious evolution of an iconic doll
Description
Professor of Marketing Isabelle Szmigin in The Conversation: Despite her age Barbie hasn't matured – a successful formula that has worked for Mattel.
Date:
04/02/2016
Categories:
Research, Social Sciences

Donald Trump: just how good a businessman is he?

Donald Trump: just how good a businessman is he?
Description
Scott Taylor in The Conversation: The Donald Trump story is one of corporate success – with a little help from family and government.
Date:
02/02/2016
Categories:
Research, Social Sciences

How McDonald's made the golden arches glisten again

How McDonald's made the golden arches glisten again
Description
Professor of Marketing Isabelle Szmigin states that McDonald's latest results show that our appetite for fast food is as strong as ever – and that the fast food outlet has once again found a way to beat its competition and critics.
Date:
26/01/2016
Categories:
Research, Social Sciences

Lads are alive and well, they're just not buying lads' mags anymore

Lads are alive and well, they're just not buying lads' mags anymore
Description
Professor of Marketing Isabelle Szmigin suggests that the demise of FHM and Zoo doesn't mean that lad culture is dead; the lads are just going elsewhere for the content.
Date:
23/11/2015
Categories:
Research, Social Sciences

New Graduate Gateway with the Chartered Institute of Marketing

New Graduate Gateway with the Chartered Institute of Marketing
Description
We are delighted to announce that Birmingham Business School's BSc Business Management with Marketing programme has been awarded with the Chartered Institute of Marketing's (CIM's) Graduate Gateway.
Date:
13/04/2015
Categories:
Social Sciences, Students

Rising number of inexperienced pilots may lead to more crashes

Rising number of inexperienced pilots may lead to more crashes
Description
In the wake of the crash of Germanwings Flight 4U9525, Senior Lecturer in Human Resource Management and Organisational Behaviour Amy Fraher examines the worrying trend in which many airlines are cutting costs by employing less experienced pilots in order to remain competitive.
Date:
01/04/2015
Categories:
Social Sciences

Craft beer in, sat navs out – but the CPI shopping basket isn't all about you

Craft beer in, sat navs out – but the CPI shopping basket isn't all about you
Description
Professor Isabelle Szmigin of the Department of Marketing considers the latest shopping basket of goods used to measure UK inflation and what it does - or doesn't - say about the changes in consumer tastes.
Date:
31/03/2015
Categories:
Social Sciences
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