Senior Teaching Fellow & Director of UG Business Programmes-Singapore
Barbara joined Birmingham Business School in 2002. She has over 20 years work experience largely, although not exclusively, in an export marketing environment, where she was responsible for sales and marketing to Latin America and the Iberian Peninsula. She has worked for large multinationals, as well as SMEs and Government Departments.
Sarah’s research interests are focused in the area of Social Marketing and specifically the efforts related to physical activity and alcohol consumption. For example, Sarah has researched topics ranging from how an individual is classified as sufficiently active to help with the identification of receptive insufficiently active individuals, to a students’ ability to recall ...
Telephone +44 (0) 121 414 3456
Senior Teaching Fellow
Mark is a highly experienced communications professional with a background in broadcasting, media and public relations having been a BBC Business Correspondent and Manager of Corporate Communications for Jaguar Land Rover. He runs a media consultancy firm working with global companies in the financial, legal and industrial sectors. His association with the Business School began in 2010 as ...
Telephone +44 (0)121 414 7364
Lecturer in Marketing
David is currently a Lecturer in Marketing at Birmingham Business School, University of Birmingham. He has a Ph.D. in Management from the University of Bath, and a degree in Psychology. His research centers on the psychology of communication online, with a specific interest in the management of privacy, self-disclosure, uncertainty reduction and the formation, maintenance and ...
Telephone 0121 4142542
Senior Teaching Fellow & Director of the MSc Programme
Peter Hyde graduated from the University of Birmingham in 1990 with an MBA after completing a two year full time programme. Prior to this, he had gained extensive experience in both retailing and distribution. Peter contributes extensively to the teaching of marketing and international business on full and part time MBA programmes in University House and in Singapore and acts as ...
Telephone +44 (0) 121 414 3562
Lecturer in Marketing
Roz is a graduate of the University of Leicester, where she obtained a Masters in Business and Administration in 2005. Her career until 2005 was in the public sector, working in a range of managerial and marketing roles since 1992 in the North West of England. These roles gained her three awards in 1996, 2000 and 2004 for successful implementation and delivery of new pilot teams and ...
Telephone +44 (0) 121 414 6696
Senior Lecturer in Marketing
Finola joined the Business School from King’s College London in September 2013. Finola's research is in the field of marketing, specifically marketing within the arts and cultural industries. To date this research has focused on production and consumption issues in film and the visual arts, topics related to social media and branding. Finola is also interested in the social role of ...
Telephone +44 (0) 121 414 5658
Senior Lecturer & Director of the MSc Programme
Sheena joined the Birmingham Business School from the University of Cardiff in September 2004. In the area of business to business marketing she is interested in the role of information technology on communication within business relationships, the role of social capital in initiating relationships and branding. Within consumer behaviour her research interests include consumer confusion ...
Telephone +44 (0) 121 414 6226
Prior to working in academia Sarah worked in retail at a senior management level. She has taught at both an undergraduate and postgraduate level at the University of Birmingham for 10 years. Her research interests primarily lie in the area of ethnographic research in business and critical realist philosophy, she has presented several papers in this area.
Lecturer in Marketing
Fredah Mwiti joined Birmingham University in September 2013. She completed her PhD at Lancaster University in December 2013. Fredah also has an MBA in Marketing and a Bachelor of Education (First Class Honors). She is also an Associate member of the Chartered Institute of Marketing (UK). Her research interests include the social dimensions of exchange, consumer collectives, and consumer ...
Telephone +44 (0) 121 414 4418
Head of Department
Reader in Marketing
Prior to joining the University of Birmingham in 2012, Andrew held posts at the University of Lancaster, University of East Anglia and University of Bedfordshire, and has also taught short courses in the People’s Republic of China and South Africa, as well as in several organizations (including Camelot and Vauxhall Motors).
His research interests fall into three ...
Telephone +44 (0)121 4158179
Prior to joining the Business School, Cristina had an international career as a consultant and project manager; she lived in several countries and worked in Romania, Israel and UK on political campaigns, foreign investments and law. She was adviser to the Romanian Chief Negotiator with the EU during Romania’s accession negotiations, as well as consulting freelance on anti-corruption ...
Telephone +44 (0) 121 414 2997
Lecturer in Marketing and Innovation Management
Eric Shiu is major in marketing in general and innovation management in particular. He is the principal researcher, supervisor and teacher in the area of innovation management within the Department of Marketing. He is involved in disciplines closely related to innovation management, including creativity theory and practice, technology management as well as knowledge ...
Yvetta’s research focuses on how consumers’ inferences about product quality are related to brand information in memory and how these relationships are affected by exogenous and endogenous factors, such as time pressure or personality traits. In particular, her work explores whether the old saying "better the devil you know than the devil you don’t" applies to brands. ...
Telephone +44 (0) 121 414 6701
Professor of Marketing
Isabelle Szmigin has published in a wide range of academic journals including Psychology and Marketing, The European Journal of Marketing, the Journal of Marketing Management and the Journal of Business Research and Sociology. She is on the editorial advisory board of the International Marketing Review and the editorial board of the European Journal of Marketing and the Journal of ...
Telephone +44 (0) 121 414 7357
Inci has worked in the retail banking industry as a manager, and as a project manager for different technology and banking institutions and has been involved in a number of projects in change and restructuring. The title of her PhD was The Role of Interorganisational Tension and Conflict in Market Creation Practice. This thesis was supervised by Professor Mark Palmer, Dr. Ronan de ...
Telephone +44 (0) 121 414 4848
Director of Undergraduate Business with Communications Programmes
Hazel has a 25 year background in the broadcast & media industry, including 18 years on screen for Sky News. She runs media consultancy projects and works closely with a number of media partners across the city. Her close affiliation with the Business School began in 2003 with the development of modules which reflect the growing importance of PR and business communications in the ...
Lecturer in Marketing and Sustainability
Dr. Zhang joined the Department of Marketing as a lecturer in August 2012. Prior to that he was a research fellow in the Intelligent Modelling & Analysis Research Group, School of Computer Science, University of Nottingham. He gained his PhD from the Electricity Policy Research Group, Judge Business School, University of Cambridge. His research interests are in the areas of complexity ...
Telephone +44 (0) 121 41 48318