Department of Marketing Staff

Barbara Armstrong

Barbara Armstrong

Senior Teaching Fellow & Director of UG Business Programmes-Singapore

Department of Marketing

Barbara joined Birmingham Business School in 2002. She has over 20 years work experience largely, although not exclusively, in an export marketing environment, where she was responsible for sales and marketing to Latin America and the Iberian Peninsula. She has worked for large multinationals, as well as SMEs and Government Departments.

Dr Sarah Forbes

Dr Sarah Forbes

Lecturer

Department of Marketing

Sarah’s research interests are focused in the area of Social Marketing and specifically the efforts related to physical activity and alcohol consumption. For example, Sarah has researched topics ranging from how an individual is classified as sufficiently active to help with the identification of receptive insufficiently active individuals, to a students’ ability to recall units of ...

Telephone
+44 (0) 121 414 3456
Email
s.forbes@bham.ac.uk

Mark Foster

Mark Foster

Senior Teaching Fellow

Department of Marketing

Mark is a highly experienced communications professional with a background in broadcasting, media and public relations having been a BBC Business Correspondent and Manager of Corporate Communications for Jaguar Land Rover. He runs a media consultancy firm working with global companies in the financial, legal and industrial sectors. His association with the Business School began in 2010 as a ...

Telephone
+44 (0)121 414 7364
Email
m.foster.1@bham.ac.uk

Professor Christina Goulding

Professor Christina Goulding

Professor of Marketing

Department of Marketing

Christina Goulding is Professor of Marketing and Director of Research for the Marketing group at BBS. Her research interests are two-fold. The first is consumer culture, ranging from cultural production and consumption (i.e. heritage and the arts), to non-mainstream sub-cultural consumption. She is particularly interested in issues of exclusion and marginalization as well as strategies of ...

Email
c.goulding@bham.ac.uk

Dr Diana Gregory-Smith

Dr Diana Gregory-Smith

Senior Lecturer in Marketing

Department of Marketing

Dr Diana Gregory-Smith is a Senior Lecturer (Associate Professor) in Marketing. Prior to joining the University of Birmingham in August 2016, she has worked as a Lecturer in Marketing at the University of Sheffield and University of Durham, and as a Graduate Teaching Assistant at the University of Nottingham-Business School.

Her research interests lie in the areas of consumer psychology, ...

Email
d.gregory-smith@bham.ac.uk

Professor Lloyd C. Harris

Professor Lloyd C. Harris

Head of Department
Professor of Marketing

Department of Marketing

Professor Lloyd C. Harris is a Professor of Marketing and Head of the Department of Marketing at Birmingham Business School. Previously, he was Head of Marketing and Professor of Marketing at Warwick Business School and the Sir Julian Hodge Chair in Strategic Marketing at Cardiff Business School, Cardiff University. He holds a Ph.D. from Cardiff University and a D.Sc. from Warwick University.

Res ...

Telephone
0121 414 5382
Email
l.c.harris@bham.ac.uk

Andrew Hart

Andrew Hart

Research Associate

Department of Marketing

Andrew Hart is currently both a Research Associate and a PhD candidate in the Department of Marketing, Birmingham Business School.

Email
a.l.hart@bham.ac.uk

Dr David Houghton

Dr David Houghton

Lecturer in Marketing

Department of Marketing

David is a Lecturer in Marketing at Birmingham Business School, University of Birmingham. Currently the Programme Director for BSc Business Management with Marketing, he has a Ph.D. in Management from the University of Bath, and an undergraduate degree in Psychology. His research centres on the psychology of communication online, with a specific interest in the way that consumers interact with ...

Telephone
0121 4142542
Email
d.j.houghton@bham.ac.uk

Peter Hyde

Peter Hyde

Senior Teaching Fellow & Director of the MSc Programme

Department of Marketing

Peter Hyde graduated from the University of Birmingham in 1990 with an MBA after completing a two year full time programme. Prior to this, he had gained extensive experience in both retailing and distribution. Peter contributes extensively to the teaching of marketing and international business on full and part time MBA programmes in University House and in Singapore and acts as admissions tutor ...

Telephone
+44 (0) 121 414 3562

Dr Doga Istanbulluoglu

Lecturer

Department of Marketing

Dr Doga Istanbulluoglu is a lecturer in marketing department. Her research interests focus on consumer behaviour on social media with a particular interest in consumer complaining, WOM, user-created content and brand communities.

Telephone
0121 414 8592
Email
d.istanbulluoglu@bham.ac.uk

Dr Rosalind Jones

Dr Rosalind Jones

Lecturer in Marketing

Department of Marketing

Roz is a graduate of the University of Leicester, where she obtained a Masters in Business and Administration in 2005. Her career until 2005 was in the public sector, working in a range of managerial and marketing roles since 1992 in the North West of England. These roles gained her three awards in 1996, 2000 and 2004 for successful implementation and delivery of new pilot teams and projects.

Telephone
+44 (0) 121 414 6696
Email
r.jones.4@bham.ac.uk

Dr Finola Kerrigan

Dr Finola Kerrigan

Reader in Marketing and Consumption

Department of Marketing

Finola joined the Business School from King’s College London in September 2013. Finola's research is in the field of marketing, specifically marketing within the arts and cultural industries. To date this research has focused on production and consumption issues in film and the visual arts, topics related to social media and branding. Finola is also interested in the social role of the arts ...

Telephone
+44 (0) 121 414 5658
Email
f.kerrigan@bham.ac.uk

Dr Sheena Leek

Dr Sheena Leek

Senior Lecturer & Director of the MSc Programme

Department of Marketing

Sheena joined the Birmingham Business School from the University of Cardiff in September 2004. In the area of business to business marketing she is interested in the role of information technology on communication within business relationships, the role of social capital in initiating relationships and branding. Within consumer behaviour her research interests include consumer confusion in high ...

Telephone
+44 (0) 121 414 6226
Email
s.h.leek@bham.ac.uk

Dr Sarah Montano

Dr Sarah Montano

Teaching Fellow

Prior to working in academia Sarah worked in retail at a senior management level. She has taught at both an undergraduate and postgraduate level at the University of Birmingham for 10 years. Her research interests primarily lie in the area of ethnographic research in business and critical realist philosophy, she has presented several papers in this area. 

Email
s.e.montano@bham.ac.uk

Dr Fredah Mwiti

Dr Fredah Mwiti

Lecturer in Marketing

Department of Marketing

Fredah Mwiti joined Birmingham University in September 2013. She completed her PhD at Lancaster University in December 2013. Fredah also has an MBA in Marketing and a Bachelor of Education (First Class Honors). She is also an Associate member of the Chartered Institute of Marketing (UK). Her research interests include the social dimensions of exchange, consumer collectives, and consumer practices ...

Email
f.mwiti@bham.ac.uk

Joanna Pokorska

Joanna Pokorska

Lecturer in Marketing

Department of Marketing

Joanna Pokorska joined Birmingham Business School in 2014 as a lecturer in Marketing. Her key research interests are relationship marketing, services marketing and consumer behaviour.

Email
j.pokorska@bham.ac.uk

Dr Andrew Pressey

Dr Andrew Pressey

Reader in Marketing

Department of Marketing

Prior to joining the University of Birmingham in 2012, Andrew held posts at the University of Lancaster, University of East Anglia and University of Bedfordshire, and has also taught short courses in the People’s Republic of China and South Africa, as well as in several organizations (including Camelot and Vauxhall Motors).

His research interests fall into three (non-mutually exclusive) ...

Telephone
+44 (0)121 4158179
Email
a.pressey@bham.ac.uk

Dr Cristina Sambrook

Dr Cristina Sambrook

Teaching Fellow

Department of Marketing

Prior to joining the Business School, Cristina had an international career as a consultant and project manager; she lived in several countries and worked in Romania, Israel and UK on political campaigns, foreign investments and law. She was adviser to the Romanian Chief Negotiator with the EU during Romania’s accession negotiations, as well as consulting freelance on anti-corruption ...

Telephone
+44 (0) 121 414 2997
Email
c.sambrook@bham.ac.uk

Dr Eric Shiu

Lecturer in Marketing and Innovation Management

Department of Marketing

Eric Shiu is major in marketing in general and innovation management in particular. He is the principal researcher, supervisor and teacher in the area of innovation management within the Department of Marketing. He is involved in disciplines closely related to innovation management, including creativity theory and practice, technology management as well as knowledge management. He ...

Dr Yvetta Simonyan

Lecturer

Department of Marketing

Yvetta’s research focuses on how consumers’ inferences about product quality are related to brand information in memory and how these relationships are affected by exogenous and endogenous factors, such as time pressure or personality traits. In particular, her work explores whether the old saying "better the devil you know than the devil you don’t" applies to brands. The other ...

Telephone
+44 (0) 121 414 6701
Email
i.simonyan@bham.ac.uk

Professor Craig N Smith

Professor Craig N Smith

Visiting Professor

Department of Marketing

Craig is a Visiting Professor in the Department of Marketing. He is the INSEAD Chair in Ethics and Social Responsibility at INSEAD in Fontainebleau, France. Previously he was on the faculties of the London Business School, Georgetown University and Harvard Business School.

His current research projects examine stakeholder theory and stakeholder value, ethical consumerism and ...

Email
craig.smith@insead.edu

Professor Isabelle Szmigin

Professor Isabelle Szmigin

Professor of Marketing

Department of Marketing

Isabelle Szmigin has published in a wide range of academic journals including Sociology, Psychology and Marketing, The European Journal of Marketing, and the Journal of Business Research. She is on the editorial advisory board of the International Marketing Review, and the editorial board of the European Journal of Marketing and the Journal of Advertising Research.

Her research interests lie in ...

Telephone
+44 (0) 121 414 7357
Email
i.t.szmigin@bham.ac.uk

Dr. Inci Toral Manson

Dr. Inci Toral Manson

Teaching Fellow

Department of Marketing

Inci has worked in the retail banking industry as a manager, and as a project manager for different technology and banking institutions and has been involved in a number of projects in change and restructuring. The title of her PhD was The Role of Interorganisational Tension and Conflict in Market Creation Practice. This thesis was supervised by Professor Mark Palmer, Dr. Ronan de Kervenoael and ...

Telephone
+44 (0) 121 414 4848
Email
i.n.toral.1@bham.ac.uk

Hazel Westwood

Hazel Westwood

Director of Undergraduate Business with Communications Programmes

Department of Marketing

Hazel has a 25 year background in the broadcast & media industry, including 18 years on screen for Sky News. She runs media consultancy projects and works closely with a number of media partners across the city. Her close affiliation with the Business School began in 2003 with the development of modules which reflect the growing importance of PR and business communications in the marketing ...

Email
h.westwood@bham.ac.uk

Dr Tao Zhang

Dr Tao Zhang

Lecturer in Marketing and Sustainability

Department of Marketing

Dr. Zhang joined the Department of Marketing as a lecturer in August 2012. Prior to that he was a research fellow in the Intelligent Modelling & Analysis Research Group, School of Computer Science, University of Nottingham. He gained his PhD from the Electricity Policy Research Group, Judge Business School, University of Cambridge. His research interests are in the areas of complexity science ...

Telephone
+44 (0) 121 41 48318
Email
t.zhang.1@bham.ac.uk