Department of Marketing Staff

Dr Sheena Leek

Dr Sheena Leek

Senior Lecturer in Marketing
Director of MSc Programmes

Department of Marketing

Sheena joined the Birmingham Business School from the University of Cardiff in September 2004. In the area of business to business marketing she is interested in the role of information technology on communication within business relationships, the role of social capital in initiating relationships and branding. Within consumer behaviour her research interests include consumer confusion in high ...

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