Department of Marketing Staff

Dr Cristina Sambrook

Dr Cristina Sambrook

Teaching Fellow

Marketing

Prior to joining the Business School, Cristina had an international career as a consultant and project manager; she lived in several countries and worked in Romania, Israel and UK on political campaigns, foreign investments and law. She was adviser to the Romanian Chief Negotiator with the EU during Romania’s accession negotiations, as well as consulting freelance on anti-corruption ...

Telephone +44 (0) 121 414 2997

Email c.sambrook@bham.ac.uk

Dr Eric Shiu

Dr Eric Shiu

Lecturer in Marketing and Innovation Management

Marketing

Eric Shiu is major in marketing in general and innovation management in particular. He is the principal researcher, supervisor and teacher in the area of innovation management within the Department of Marketing. He is involved in disciplines closely related to innovation management, including creativity theory and practice, technology management as well as knowledge ...

Dr Yvetta Simonyan

Dr Yvetta Simonyan

Lecturer

Marketing

Yvetta’s research focuses on how consumers’ inferences about product quality are related to brand information in memory and how these relationships are affected by exogenous and endogenous factors, such as time pressure or personality traits. In particular, her work explores whether the old saying "better the devil you know than the devil you don’t" applies to brands. ...

Telephone +44 (0) 121 414 6701

Email i.simonyan@bham.ac.uk

Professor Isabelle Szmigin

Professor Isabelle Szmigin

Professor of Marketing

Marketing

Isabelle Szmigin has published in a wide range of academic journals including Psychology and Marketing, The European Journal of Marketing, the Journal of Marketing Management and the Journal of Business Research and Sociology. She is on the editorial advisory board of the International Marketing Review and the editorial board of the European Journal of Marketing and the Journal of ...

Telephone +44 (0) 121 414 7357

Email i.t.szmigin@bham.ac.uk