Ian Cranna, VP Marketing, Starbucks

Locations
Birmingham Business School, Main Lecture Theatre G12
Category
Social Sciences
Date(s)
Wednesday 28th November 2012 (17:30-18:30)
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Description

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The Challenges of Standardising/Adapting Marketing Across Multicultural Europe

The Role of Social and Digital Media in Marketing, Engagement and Brand Building

Ian Cranna, the Vice President of Marketing of Starbucks, will be visiting Birmingham Business School and delivering a talk covering two major aspects; “The Challenges of Standardizing/Adapting Marketing Across Multicultural Europe” and “The Role of Social and Digital Media in Marketing, Engagement and Brand Building”.

The talk will be followed by Q&As and a networking reception giving attendees 1-2-1 access to the speaker.

Spaces are limited and you are allowed to bring one guest, who does not have to be affiliated with the university. If you are bringing a guest, please provide his/her name.

Complete our online form to register for this event .