Business School student part of new Limited Edition Orangina campaign
Meghan Bell, one of our Business Management with Year in Industry students, has been part of the team leading an innovative new campaign for Orangina. Meghan has been a key part of the full process, from initial designs to promotion in media.
The brand’s new summer campaign uses a mixture of sampling, disruptive packaging as well as social content and an outdoor campaign to encourage customers to try new products – including limited edition bikini bottles. This year will see the brands biggest ever sampling campaign, with over 1.8 million products given to key audiences. Meghan co-ordinated the distribution of over 710,000 samples across the country, through a partnership with Toni & Guy. She was responsible for executing competitions for clients and staff, managing ‘Surprise and Delight’ evenings with mixologists and liaising with trade press to promote the campaign.
The response to the campaign has been massive, with engagement across social media, the press and across sampling events. Trade media outlets such as The Grocer, Asian Trader and Retail Express News have all covered the launch.
Meghan said, “Developing these packs, from initial design to seeing them on the shelf, has been absolutely incredible. It was fantastic to be able to work with other functions in the business and whilst it was incredibly challenging, I’ve learned more than I could ever imagine. This experience has not only developed my project management skills immensely, but it has also really enhanced my confidence on both a personal and professional level.”
Professor Isabelle Szmigin, Deputy Dean of Birmingham Business School, said, “This has been an exciting project for Meghan, and a great example of the kind of experience students can gain on their Year in Industry. Orangina’s campaign uses a range of innovative techniques; such practical experience is invaluable for our students. Birmingham Business School has a strong record on training our students for success in the workplace and I’m sure Meghan’s success will continue.”
Find out more about our Business Management with Year in Industry courses here.