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Consumption and funeral arranging: Isabelle Szmigin on Radio 4's Thinking Allowed

Consumption and funeral arranging: Isabelle Szmigin on Radio 4's Thinking Allowed
Description
Professor of Marketing Izabelle Szmigin expands on her co-authored work 'Sociological Ambivalence and Funeral Consumption' on the Thinking Allowed Radio 4 Broadcast.
Date:
12/11/2015

Steve Jobs film: a welcome re-imagining of the iconic Apple leader

Steve Jobs film: a welcome re-imagining of the iconic Apple leader
Description
With Danny Boyle's new movie in cinemas now, Scott Taylor and Emma Bell (Keele University) comment on how the cult of Steve Jobs highlights our fascination with charismatic business leaders.
Date:
12/11/2015

A sugar tax is needed to kickstart companies into action – not consumers

A sugar tax is needed to kickstart companies into action – not consumers
Description
Professor of Marketing Isabelle Szmigin considers Jamie Oliver's campaign to introduce a sugar tax on fizzy drinks and snacks, and how it could prompt companies to change their approach to producing and marketing their products.
Date:
30/10/2015

City-REDI for a Combined Authority

Description
On 17 September the launch of the City-Region Economic Development Institute (City-REDI) took place with members of local universities, councils, representatives from the Local Education Partnerships (LEP's) and the Chamber of Commerce coming together to debate and define the challenges that City-REDI will help the Combined Authority tackle.
Date:
23/09/2015

Denim's demise and the rise of 'athleisure'

Denim's demise and the rise of 'athleisure'
Description
Professor of Marketing Isabelle Szmigin looks at how traditional brands like Levis are suffering big set backs from the growing trend of sport fashion.
Date:
22/09/2015

Aga saga reaches boiling point with US suitors in pursuit

Aga saga reaches boiling point with US suitors in pursuit
Description
Professor of Marketing Isabelle Szmigin charts the commercial journey of the iconic British brand Aga following the news of takeover bids from US companies.
Date:
09/09/2015

Ashley Madison: should we blame the business or the customers?

Ashley Madison: should we blame the business or the customers?
Description
Ashley Madison uses an age-old marketing technique of tapping into people's desires.
Date:
24/08/2015

Clubs and bars are closing but has anything really changed?

Clubs and bars are closing but has anything really changed?
Description
Isabelle Szmigin (Professor of Marketing) looks at the contradictory trends behind the apparent decline in Britain's night-time economy.
Date:
20/08/2015
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