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City-REDI for a Combined Authority

Description
On 17 September the launch of the City-Region Economic Development Institute (City-REDI) took place with members of local universities, councils, representatives from the Local Education Partnerships (LEP's) and the Chamber of Commerce coming together to debate and define the challenges that City-REDI will help the Combined Authority tackle.
Date:
23/09/2015

Denim's demise and the rise of 'athleisure'

Denim's demise and the rise of 'athleisure'
Description
Professor of Marketing Isabelle Szmigin looks at how traditional brands like Levis are suffering big set backs from the growing trend of sport fashion.
Date:
22/09/2015

Aga saga reaches boiling point with US suitors in pursuit

Aga saga reaches boiling point with US suitors in pursuit
Description
Professor of Marketing Isabelle Szmigin charts the commercial journey of the iconic British brand Aga following the news of takeover bids from US companies.
Date:
09/09/2015

Ashley Madison: should we blame the business or the customers?

Ashley Madison: should we blame the business or the customers?
Description
Ashley Madison uses an age-old marketing technique of tapping into people's desires.
Date:
24/08/2015

Clubs and bars are closing but has anything really changed?

Clubs and bars are closing but has anything really changed?
Description
Isabelle Szmigin (Professor of Marketing) looks at the contradictory trends behind the apparent decline in Britain's night-time economy.
Date:
20/08/2015

Offensive marketing can work – but not if it vilifies women

Offensive marketing can work – but not if it vilifies women
Description
Isabelle Szmigin (Professor of Marketing) and Scott Taylor (Reader in Leadership & Organization Studies) consider the part that offensive advertising campaigns have played in marketing over the years and find that sexist attitudes continue to persist.
Date:
20/08/2015

Financial Resilience Research Cluster launch

Financial Resilience Research Cluster launch
Description
On Wednesday 25 and Thursday 26 March the launch of the Financial Resilience Research Cluster was marked with an event that brought together a range of eminent Professors in the field, who were invited to deliver a presentation on a topic of their choice.
Date:
02/04/2015
Categories:
Research

Birmingham Business School Doctoral Scholarships

Description
Birmingham Business School is offering a number of PhD scholarships in the fields of Accounting, Economics, Finance, Management and Marketing.
Date:
05/03/2015
Categories:
Social Sciences
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