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Behind Barbie's success – the cautious evolution of an iconic doll

Behind Barbie's success – the cautious evolution of an iconic doll
Description
Professor of Marketing Isabelle Szmigin in The Conversation: Despite her age Barbie hasn't matured – a successful formula that has worked for Mattel.
Date:
04/02/2016
Categories:
Research, Social Sciences

Donald Trump: just how good a businessman is he?

Donald Trump: just how good a businessman is he?
Description
Scott Taylor in The Conversation: The Donald Trump story is one of corporate success – with a little help from family and government.
Date:
02/02/2016
Categories:
Research, Social Sciences

How McDonald's made the golden arches glisten again

How McDonald's made the golden arches glisten again
Description
Professor of Marketing Isabelle Szmigin states that McDonald's latest results show that our appetite for fast food is as strong as ever – and that the fast food outlet has once again found a way to beat its competition and critics.
Date:
26/01/2016
Categories:
Research, Social Sciences

Distinguished Harvard Professor delivers seminar for Birmingham Business School

Distinguished Harvard Professor delivers seminar for Birmingham Business School
Description
On Wednesday 20 January, Birmingham Business School at the University of Birmingham welcomed a very distinguished visitor.
Date:
25/01/2016
Categories:
Research, Social Sciences

The fall in the world oil price and its implications for the UK economy

The fall in the world oil price and its implications for the UK economy
Description
Professor of Macroeconomics John Fender consider the decline in the price of oil and the effect it will have on the UK economy.
Date:
22/01/2016
Categories:
Research, Social Sciences

Digging into the data on crime and punishment

Description
Community punishments do not have a significant impact on crime rates, but neither does prison, Siddhartha Bandyopadhyay writes for the Centre for Crime and Justice Studies.
Date:
18/01/2016
Categories:
Research, Social Sciences

Lads are alive and well, they're just not buying lads' mags anymore

Lads are alive and well, they're just not buying lads' mags anymore
Description
Professor of Marketing Isabelle Szmigin suggests that the demise of FHM and Zoo doesn't mean that lad culture is dead; the lads are just going elsewhere for the content.
Date:
23/11/2015
Categories:
Research, Social Sciences

Birmingham Business School Doctoral Scholarships

Description
Birmingham Business School is offering a number of PhD scholarships in the fields of Accounting, Economics, Finance, Management and Marketing.
Date:
05/03/2015
Categories:
Social Sciences
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