PhD researcher (Marketing)
PhD start date: October 2010
Title of Research:
Online user generated content: Investigating the level of influence of online public opinion on an organisation’s corporate reputation.
Supervisor: Isabelle Szmigin and George Christodoulides
Short description of research:
The current scope of the research is to explore the impact that online content has on reputational value, examining how the growth of online brand conversations can shape the images that consumers form about an organisation.
MA in Marketing,
PGCE in Higher Education,
Digital marketing communications
Power of social media to influence reputational value