PhD start date: November 2011
Research Group: Marketing
Title of Research: The impact of tension and conflict of norm-conforming behaviours on value chain governance: the case of Vietnam textile and garment industry.
Supervisor: Dr Mark Palmer
Short description of research: The research focuses on institutional actors’ norm-conforming behaviours in global value chain, how they interact and govern the tension and conflict for compliance and standard in textile and garment industry in Vietnam.
I worked in education sector as a marketing manager at RVCI (Singapore) – a multi-national education group, mostly in Southeast Asia – and have been working as a lecturer at National Economics University in Vietnam. I also research for Vietnam Development Forum – a joint project between Japan and Vietnam – in TVET and assist several Vietnam national projects.
MSc International Marketing Management – University of Leeds
BA Marketing Management – National Economics University
Research interests: Social Marketing, Multi-cultural Marketing