Doctoral Researcher (Marketing)
Master of Science in Business Administration (University of Groningen)
Bachelor of Science in Marketing Management (University of Indonesia)
Yeshika is a second-year PhD Marketing candidate at the Birmingham Business School, under the supervision of Dr. Nina Michaelidou and Dr. Caroline Moraes. Her current research focuses on the consumer-based antecedents of Customer Engagement Behaviour, specifically in online context. Yeshika holds an MSc in Business Administration degree from University of Groningen, The Netherlands, and a BSc degree in Marketing Management from University of Indonesia. Prior to joining PhD Programme at Birmingham Business School, Yeshika worked as Lecturer at Management Department, Faculty of Economics and Business, University of Indonesia.
Research / academic interests
Consumer behaviour, Customer engagement, Cultural perspective in marketing