In The Conversation

The Conversation is an independent source of news and views, sourced from the academic and research community and delivered direct to the public. Academics from all over the world contribute to discussion on The Conversation, including those here at Birmingham Business School.

Here you will find the articles contributed by our academics from across all four departments that make up the Business School.

Behind Barbie's success – the cautious evolution of an iconic doll

Behind Barbie's success – the cautious evolution of an iconic doll
Description
Professor of Marketing Isabelle Szmigin in The Conversation: Despite her age Barbie hasn't matured – a successful formula that has worked for Mattel.
Date:
04/02/2016

Donald Trump: just how good a businessman is he?

Donald Trump: just how good a businessman is he?
Description
Scott Taylor in The Conversation: The Donald Trump story is one of corporate success – with a little help from family and government.
Date:
02/02/2016

How McDonald's made the golden arches glisten again

How McDonald's made the golden arches glisten again
Description
Professor of Marketing Isabelle Szmigin states that McDonald's latest results show that our appetite for fast food is as strong as ever – and that the fast food outlet has once again found a way to beat its competition and critics.
Date:
26/01/2016

Lads are alive and well, they're just not buying lads' mags anymore

Lads are alive and well, they're just not buying lads' mags anymore
Description
Professor of Marketing Isabelle Szmigin suggests that the demise of FHM and Zoo doesn't mean that lad culture is dead; the lads are just going elsewhere for the content.
Date:
23/11/2015

Steve Jobs film: a welcome re-imagining of the iconic Apple leader

Steve Jobs film: a welcome re-imagining of the iconic Apple leader
Description
With Danny Boyle's new movie in cinemas now, Scott Taylor and Emma Bell (Keele University) comment on how the cult of Steve Jobs highlights our fascination with charismatic business leaders.
Date:
12/11/2015

A sugar tax is needed to kickstart companies into action – not consumers

A sugar tax is needed to kickstart companies into action – not consumers
Description
Professor of Marketing Isabelle Szmigin considers Jamie Oliver's campaign to introduce a sugar tax on fizzy drinks and snacks, and how it could prompt companies to change their approach to producing and marketing their products.
Date:
30/10/2015

Denim's demise and the rise of 'athleisure'

Denim's demise and the rise of 'athleisure'
Description
Professor of Marketing Isabelle Szmigin looks at how traditional brands like Levis are suffering big set backs from the growing trend of sport fashion.
Date:
22/09/2015

Aga saga reaches boiling point with US suitors in pursuit

Aga saga reaches boiling point with US suitors in pursuit
Description
Professor of Marketing Isabelle Szmigin charts the commercial journey of the iconic British brand Aga following the news of takeover bids from US companies.
Date:
09/09/2015
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