In The Conversation

The Conversation is an independent source of news and views, sourced from the academic and research community and delivered direct to the public. Academics from all over the world contribute to discussion on The Conversation, including those here at Birmingham Business School.

Here you will find the articles contributed by our academics from across all four departments that make up the Business School.

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In for a penny: how Poundland conquered British high streets

In for a penny: how Poundland conquered British high streets
Description
Professor of Marketing Isabelle Szmigin looks into the reasons behind the continuing success of the high street discount giant.
Date:
23/06/2015

Rising number of inexperienced pilots may lead to more crashes

Rising number of inexperienced pilots may lead to more crashes
Description
In the wake of the crash of Germanwings Flight 4U9525, Senior Lecturer in Human Resource Management and Organisational Behaviour Amy Fraher examines the worrying trend in which many airlines are cutting costs by employing less experienced pilots in order to remain competitive.
Date:
01/04/2015

Craft beer in, sat navs out – but the CPI shopping basket isn't all about you

Craft beer in, sat navs out – but the CPI shopping basket isn't all about you
Description
Professor Isabelle Szmigin of the Department of Marketing considers the latest shopping basket of goods used to measure UK inflation and what it does - or doesn't - say about the changes in consumer tastes.
Date:
31/03/2015

Eye on the prize: Coca-Cola's magic has always been in mischievous marketing

Eye on the prize: Coca-Cola's magic has always been in mischievous marketing
Description
Professor Isabelle Szmigin of the Department of Marketing considers Coca-Cola's recent sponsorship deal with the London Eye and the wider implications of the product's promotion in the ongoing health debate.
Date:
22/01/2015

Dr Scott Taylor comments on the inequities that still hold sway in the boardroom: University Challenge and a lesson on quotas for British business

Dr Scott Taylor comments on the inequities that still hold sway in the boardroom: University Challenge and a lesson on quotas for British business
Description
Using the disparity between male and female team members in University Challenge to highlight the ongoing inequities at the top end of British business, Dr Scott Taylor asks if the introduction of a quota system may be the answer.
Date:
14/01/2015

Glittering penguins: the power of the Christmas ad to win over (and lose) customers

Glittering penguins: the power of the Christmas ad to win over (and lose) customers
Description
As well as the tell-tale signs of decorations going up, the rolling out of Christmas advertisements has become a key moment for getting us all in the seasonal mood. And the competition to capture the festive spirit – and the customers that come with it – is fierce.
Date:
11/11/2014

Ice bucket good, neknomination bad? It's all just self-promotion

Ice bucket good, neknomination bad? It's all just self-promotion
Description
This article appears as part of a larger article, "Ice bucket good, neknomination bad? It's all just self-promotion" on 'The Conversation'; an independent source of news and views, sourced from the academic and research community and delivered direct to the public.
Date:
27/08/2014

Without HS3, all railroads lead to London - and a lopsided nation

Description
Pat Hanlon, a Senior Lecturer in Transport Economics, discusses George Osborne's proposal for a high speed rail line across the north of England and the effects it could have on the UK's great economic imbalance.
Date:
25/06/2014
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