In The Conversation

The Conversation is an independent source of news and views, sourced from the academic and research community and delivered direct to the public. Academics from all over the world contribute to discussion on The Conversation, including those here at Birmingham Business School.

Here you will find the articles contributed by our academics from across all four departments that make up the Business School.

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Offensive marketing can work – but not if it vilifies women

Offensive marketing can work – but not if it vilifies women
Description
Isabelle Szmigin (Professor of Marketing) and Scott Taylor (Reader in Leadership & Organization Studies) consider the part that offensive advertising campaigns have played in marketing over the years and find that sexist attitudes continue to persist.
Date:
20/08/2015

Clubs and bars are closing but has anything really changed?

Clubs and bars are closing but has anything really changed?
Description
Isabelle Szmigin (Professor of Marketing) looks at the contradictory trends behind the apparent decline in Britain's night-time economy.
Date:
20/08/2015

China's attempt to control hot markets only fans the flames

China's attempt to control hot markets only fans the flames
Description
Professor of Economics David Dickinson examines China's role in financial markets in the wake of their recent stock market crash.
Date:
22/07/2015

Five misconceptions about the Greek debt crisis

Five misconceptions about the Greek debt crisis
Description
Senior Lecturer in Economics Colin Rowat seeks to clarify some of the claims surrounding the Greek debt crisis that may not be as accurate as they first appear.
Date:
13/07/2015

In for a penny: how Poundland conquered British high streets

In for a penny: how Poundland conquered British high streets
Description
Professor of Marketing Isabelle Szmigin looks into the reasons behind the continuing success of the high street discount giant.
Date:
23/06/2015

Rising number of inexperienced pilots may lead to more crashes

Rising number of inexperienced pilots may lead to more crashes
Description
In the wake of the crash of Germanwings Flight 4U9525, Senior Lecturer in Human Resource Management and Organisational Behaviour Amy Fraher examines the worrying trend in which many airlines are cutting costs by employing less experienced pilots in order to remain competitive.
Date:
01/04/2015

Craft beer in, sat navs out – but the CPI shopping basket isn't all about you

Craft beer in, sat navs out – but the CPI shopping basket isn't all about you
Description
Professor Isabelle Szmigin of the Department of Marketing considers the latest shopping basket of goods used to measure UK inflation and what it does - or doesn't - say about the changes in consumer tastes.
Date:
31/03/2015

Eye on the prize: Coca-Cola's magic has always been in mischievous marketing

Eye on the prize: Coca-Cola's magic has always been in mischievous marketing
Description
Professor Isabelle Szmigin of the Department of Marketing considers Coca-Cola's recent sponsorship deal with the London Eye and the wider implications of the product's promotion in the ongoing health debate.
Date:
22/01/2015
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