David is a Lecturer in Marketing at Birmingham Business School, University of Birmingham. Currently the Programme Director for BSc Business Management with Marketing, he has a Ph.D. in Management from the University of Bath, and an undergraduate degree in Psychology. His research centres on the psychology of communication online, with a specific interest in the way that consumers interact with brand content, and how this is utilised by brands for marketing. Combined with an interest in technology, privacy and security, David’s research covers a wide area, but ultimately looks to identify how people interact using modern technological platforms.
For more comprehensive information see David's site.