• Post Graduate Certificate in Higher Education Practice, University of East Anglia, 2005
• PhD in Marketing, University of Bedfordshire, 2000
• BA (Hons) in Marketing, University of Bedfordshire, 1996

• MSc Contemporary Issues in Strategic Marketing
• MSc Business-to-Business Relationships

Fredah Mwiti (University of Lancaster, PhD programme).

Andrew’s research interests fall into three (non-mutually exclusive) areas: (i.) business-to-business marketing, (ii.) the interface between marketing and competition law/antitrust, and (iii.) the psychology of the individual in virtual worlds.

Business-to-business marketing

Andrew’s interest in business-to-business marketing includes recent articles on the antitrust/competition law implications of B2B electronic marketplaces, strategic purchasing, the sales and marketing interface/disconnect and research examining how business networks learn and retain knowledge. Articles have been published in these areas in Industrial Marketing Management and Journal of Business and Industrial Marketing. Andrew’s current interests relate to deviant corporate behaviour (such as illegal price-fixing and industrial espionage) in business-to-business markets.

The interface between antitrust and marketing

The interface between competition law and marketing has been an area of interest to Andrew since 2003 and his involvement with the ESRC Centre for Competition Policy (University of East Anglia). His research has examined the regulatory issues surrounding SME banking in the UK (International Journal of Bank Marketing) and UK/EU competition authority investigations of marketing (Journal of Public Policy and Marketing, Journal of Marketing Management). Andrew is currently interest in the role of marketing in merger decisions, and on the theme of international cartels, including marketing as a criminogenic function. These papers have been developed chiefly in collaboration with colleagues in the Centre for Competition Policy where Andrew was previously a visiting researcher (www.ccp.uea.ac.uk).

Virtual worlds and the psychology of the individual

The third area of research interest comprises consumer behaviour in virtual worlds. Andrew’s research has examined market maven behaviour across real-life, Web and virtual world channels, how consumer needs differ between virtual world and real-world contexts, and pathological and addictive behaviour in virtual worlds. Papers have been produced for Psychology and Marketing, Internet Research and Journal of Computer Information Systems.

Andrew is Deputy Chair of the Business-to-Business track and Co-Chair of the B2B Special Interest Group for the British Academy of Marketing. Andrew has previously acted as guest editor for Industrial Marketing Management, Journal of Marketing Management, Journal of Business and Industrial Marketing, Journal of Customer Behaviour, and Journal of Historical Research in Marketing. In addition Andrew has been awarded funding from the British Academy and Business Education Support Team, and has received research awards from Emerald Management Reviews (2007), British Academy of Marketing (Dublin, 2005 and Southampton, 2012), and Forum on Service (Capri, 2009). Andrew is currently on the editorial board of Industrial Marketing Management.

Journal Articles

Peters, L., Pressey, A. D., Johnston, W., and Vanharanta, M., (forthcoming, 2013). ‘The role of theory in business-to-business marketing’, Industrial Marketing Management.

Mortimer, K., and Pressey A. D., (forthcoming, 2013). ‘Consumer information search and credence services: implications for service providers’, Journal of Services Marketing, 27(3).

Peters, L. D., Johnston, W., and Pressey, A. D., (forthcoming, 2012) ‘Involving customers in innovation: Knowledgeability and Agency as process variables’, Journal of Business and Industrial Marketing.

Barnes, S. J., and Pressey, A. D., (forthcoming, 2012). ‘Who Needs Real-Life? Examining Needs in Virtual Worlds’, Journal of Computer Information Systems.

Peters, L. D., Vanharanta, M., Pressey, A. D., and Johnston, W. J., (forthcoming, 2012). ‘Time and Process in Business Networks: A Structuration Perspective’, Industrial Marketing Management.

Barnes, S. J., and Pressey, A. D., (2012). ‘In search of the ‘meta maven’? An examination of market maven behavior across real-life, web and virtual world marketing channels’, Psychology and Marketing, 29(3): 167-185.

Ashton, J. K., and Pressey, A. D., (2011). ‘The regulatory challenge to branding: an interpretation of UK competition authority investigations 1950-2007’, Journal of Marketing Management, 27(9/10): 1027-1058.

Barnes, S. J., and Pressey, A. D., (2011). ‘Who needs cyberspace? Examining drivers of needs in Second Life’, Internet Research, 21(3): 236-254.

Peters, L. D., Johnston, W. J., Pressey, A. D., and Kendrick, T., (2010). ‘Collaboration and collective learning: networks as learning organisations’, Journal of Business and Industrial Marketing, 25(6): 478-484.

Pressey, A. D., Winklhofer, H., and Tzokas, N., (2009). ‘Purchasing practices in small- to medium-sized enterprises: An examination of strategic purchasing adoption, supplier evaluation and supplier capabilities’, Journal of Purchasing and Supply Management, 15(4): 214-226.

Pressey, A. D., and Ashton, J. K., (2009). ‘The antitrust implications of electronic business-to-business marketplaces’, Industrial Marketing Management, 38(4): 468-476.

Ashton, J. K., and Pressey, A. D., (2008). ‘The regulatory perception of the marketing function: an interpretation of UK competition authority investigations 1950-2005’, Journal of Public Policy and Marketing, Fall, 27(2): 156-164.

Howden C., and Pressey, A. D., (2008). ‘Customer value creation in professional service relationships: the case of credence goods’, The Service Industries Journal 28(6): 789-812.

Pressey, A. D., and Selassie, H. G., (2007). ‘The impact of national culture on the motives for dissolution in export relationships: evidence from the UK’, Journal of Consumer Behaviour, 6(2/3): 1-14.

Pressey, A. D., Tzokas, N., and Winklhofer, H., (2007). ‘Strategic purchasing and the evaluation of ‘problem’ key supply relationships: what do key suppliers need to know?’ Journal of Business and Industrial Marketing, 22(5): 282-294.

Pressey, A. D., and Qui., X. X., (2007). ‘Buyer-supplier relationship dissolution: the Chinese context’, Journal of Business and Industrial Marketing, 22(2): 107-117.

Winklhofer, H., Pressey, A. D., and Tzokas, N., (2006). ‘A cultural perspective of relationship orientation: using organizational culture to support a supply relationship orientation’, Journal of Marketing Management, 22(1): 169-194.

Pressey, A. D., Tzokas, N., and Winklhofer, H., (2005). ‘Strategic purchasing in small- to medium-sized enterprises: revisiting the ‘forgotten majority’’ Selected for the special issue of Finanza Marketing e Produzione (Finance Marketing and Production), European Marketing Academy Conference, Milan, 23(3): 33-40.

Ashton, J. K., and Pressey, A. D., (2004). ‘The regulatory challenge to relationship marketing in UK banking’, International Journal of Bank Marketing, 22(6): 453-564.

Pressey, A. D., and Mathews, B. P., (2004). ‘Patterns of trust in buyer-seller relationships: motives for formation, drivers and outcomes’, Journal of Customer Behaviour, 3(1): 81-100.

Pressey, A. D., and Tzokas, N., (2004). ‘Lighting up the dark side of relationship marketing’, Management Decision, 42(5): 694-708.

Pressey, A. D., and Mathews, B. P. (2003). ‘Jumped, pushed or forgotten? Approaches to dissolution’, Journal of Marketing Management, 19(1/2): 131-155.

Pressey, A. D., and Selassie, H. G., (2003). ‘Are cultural differences overrated?’ Journal of Consumer Behaviour, 2(4): 354-368.

Pressey, A. D., and Mathews, B. P., (2000). ‘Barriers to relationship marketing in the retailing sector’, Journal of Services Marketing, 14(3): 272-285.

Pressey, A. D., and Mathews, B. P., (1998). ‘Relationship marketing and retailing: comfortable bedfellows?’ International Journal of Customer Relationship Management, 1(1): 39-53.

Books

Business-to-Business Marketing, (2011). Sage four volume major works, Ellis, N., Tadajewski, M., and Pressey, A. D., (eds.). Vol. I: Introducing Business-to Business Marketing, Vol. II: Channels, Chains and Inter-organizational Relationships, Vol. III: Industrial Networks and Business-to-Business Marketing Strategy, Vol. IV: Business-to-Business Marketing Programmes. ISBN: 9781849205467.