Dr Louise Canning

Lecturer & Director of Education for the Marketing Department

Marketing

Contact details

Telephone +44 (0) 121 414 8592

Fax +44 (0) 121 414 7791

Email l.e.canning@bham.ac.uk

Birmingham Business School
University House
Birmingham
B15 2TT

About

Louise’s industrial background and academic work lie broadly in business-to-business marketing.  She has researched and published on various aspects of inter-firm relationships, including network entry and development, adaptation, trust and the handling of environmental issues within business relationships. This particular interest has resulted in the examination of the interface between business and consumer markets and most recently the awarding of a British Academy Small Research Grant to investigate  disposal of the dead as an act of consumption.

Qualifications

BA (Hons) (Portsmouth)
MBA (Bradford)
PhD (Bristol UWE)

Biography

She is a regular reviewer for international publications and her work  has been published in leading journals such as European Journal of Marketing, Journal of Marketing Management, and Journal of Services Marketing.

Teaching

Louise teaches business-to-business and marketing strategy and planning modules on undergraduate and postgraduate programmes and has successfully supervised a number of PhDs to completion.

Research

  • business–to-business marketing
  • relationship management; adaptation
  • environmental management and sustainability

Other activities

Louise is external examiner for Durham Business School's executive MBA, chief external examiner for postgraduate business and management programmes at UWE and is a fellow of the Higher Education Academy.

Publications

Books

Brennan, D. Canning, L. McDowell, R. (2010) Business-to-Business Marketing, Sage Publications. 2nd ed.

Chapters in edited book series

Canning L.E. Szmigin I.T. (2011) "How should we dispose of the dead? Addressing the environmental issues." in Polonsky, M. Taghian, M. D'Souza, C. (Eds) Readings and Cases in Sustainability and Marketing: A Strategic Approach to Social Responsibility. Tilde University Press. 

Canning, L.E. Hanmer-Lloyd, S. (2002) Environmental adaptation in supplier customer-relationships. In de Bruijn T.J.N.M,Tukker, A. (eds) Partnership and Leadership – Building Alliances for a Sustainable Future. Kluwer Publishing.

Refereed journal articles

Leek, S.H Canning L.E. (2011) "Entering and developing a service network", Journal of Services Marketing, 21, 1: 58-67.

Canning, L.E. Szmigin, I.T. (2010) “Death and disposal, the universal environmental dilemma”, Journal of Marketing Management. 11/12: 1129-1142.

Brennan, D. Canning, L. McDowell, R. (2007) “Price-setting in business-to-business markets”, Marketing Review, 7, 3: 207-234.

Canning, L.E. Hanmer-Lloyd, S. (2007) “Trust in buyer-seller relationships: the challenge of environmental (green) adaptation”, European Journal of Marketing, 41, 9/10: 1073-1095.

Canning, L.E. (2006) “Rethinking market connections: mobile phone recovery, reuse and recycling in the UK”, Journal of Business and Industrial Marketing, 21, 5: 320-329.

Szmigin, I.T. Canning, L.E. Reppel, A. (2005) “Online community: enhancing the relationship marketing concept through customer bonding”, International Journal of Service Industr yManagement, 16, 5: 48-496.

Brennan, R. Canning, L.E. (2002) “Adaptation processes insupplier-customer relationships”, Journal of Customer Behaviour, 1, 2:117-144.

Canning, L.E. Hanmer-Lloyd, S. (2002) “Modelling theadaptation process in interactive business relationships”, Journal ofBusiness and Industrial Marketing, 17, 7: 615-636.

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