John Rainford

Visiting Fellow, lectures in "Entrepreneurship" and "Creativity for Competitive Advantage"

Contact details

Telephone + 44 (0) 121 414 8307

Fax + 44 (0) 121 414 3553


Birmingham Business School
University House
University of Birmingham
B15 2TT


B.A. (hons) Staffordshire University
Diplomas from Kellogg School of Management, Northwestern University
and Ivey Business School, University of Western Ontario
F. Inst. SMM


John is Chairman of the North American Scholarship Association and has developed and facilitates a process called "Game Changer", that challenges existing strategies and delivers new and innovative strategies. He has worked with  Royal Dutch Shell, to market and launch a new company called Shell Global Solutions. He has helped to develop new strategies, new technologies, new products and new services. John lectures for executives on Leadership and Innovation for the Chartered Management Institute. and has run workshops at the London Business School for innovation managers from Unilever, Masterfoods, Lloyds TSB and Boots PLC.

John has mentored many business organisations, has been described as aGame Changer and a catalyst for companies that aspire to succeed, he isalso a thought leader and keynote speaker at World Summits onEntrepreneurship, Leadership and Innovation.


He is researching "cultural differences to creative thinking" and exploring the relationship between "entrepreneurship, visualisation and Innovation"



Creativity for Competitive Advantage
Visualisation and Pre-conscious learning, the pathway to Innovation.
How and why we innovate using creativity and intervention

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