Cheng and Shiu (forthcoming) "Validation of a proposed instrument for measuring eco-innovation: an implementation perspective", Technovation.
Shiu (Ed.) (forthcoming) Creativity Research: An Interdisciplinary and Multidisciplinary Research Handbook, Routledge.
Shiu (2011) “Exploring the relationships between creativity, innovativeness and innovation adoption”, In: Leading Issues in Innovation Research, Chauvel, D. (Ed.), Academic Publishing International.
Salari and Shiu (2010) "Developing a measurement scale for consumer innovativeness in the rarely purchased radical and really new product situation", EMAC, Copenhagen.
Shiu, Hair, Bush and Ortinau, (2009), Marketing Research, McGraw-Hill Higher Education.
Shiu, (2009), “Importance of cross-cultural creativity research”, In: The Future of Innovation, 2009, von Stamm, B. and Trifilova, A. (Eds.), Gower.
Shiu, (2009), “Exploring the relationships between creativity, innovativeness and innovation adoption”, 4th European Conference on Entrepreneurship and Innovation, Antwerp: University of Antwerp.
Cheng and Shiu (2008), “Re-innovation: The construct, measurement, and validation”, Technovation, Vol.28, Issue 10, pp.658-666.
Cheng and Shiu (2008) “Preconditions for product re-innovation in Taiwan: Evidence from high-technology firms”, Asia Pacific Business Review, Vol.14, No.2, p.191-211.
Shiu and Walker (2007), New product market visioning in small enterprises – a preliminary empirical study within the Central Technology Belt in England, Journal of Small Business and Enterprise Development, Vol.14, No.1, pp.81-92.
Evans and Shiu (2006), “E-business cross-functional alignment: the integration of processes and applications”, International Journal of Electronic Business, Vol.4, No.3/4, pp.302-319.
Christodoulides, de Chernatony, Furrer, Shiu and Abimbola, (2006), “Conceptualising and measuring the equity of online brands”, Journal of Marketing Management, Vol.22, pp.799-825.
Shiu and Dawson (2004), “Comparing the impacts of Internet technology and national culture on online usage and purchase from a four-country perspective”, Journal of Retail and Consumer Services, Vol.11, Issue 6, pp.385-394.
Shiu, Dawson and Marshall (2004), “Segmenting the convenience and health trends in the British food market”, British Food Journal, Vol.106, No.2, pp.106-127.
Shiu and Dawson (2001), “Cross-national consumer segmentation of Internet shopping for Britain and Taiwan”, The Service Industries Journal, Vol.22, No.1, pp.147-166. [with an earlier version appearing in Proceedings of International Conference on Service Management, p.409-424, 2001, France: Angers.