PhD title: Exploring factors contributing to childhood obesity in China –a mix -method study to inform the development of theoretically based preventive interventions.
Supervisors: Dr Peymane Adab and Professor Kar Keung Cheng
MSc in Marketing, University of Birmingham (2007) - 1st class research dissertation on social marketing’s application on health promotion among type-2 diabetes patients in China.
Dual BA in Business Administration and Human Resource Management, University of Keele (2006)
In 2001, Bai Li was elected as the ‘Most Remarkable Student of Nanning City, the capital of Guangxi Province, China. In the following year, she came to the UK starting her higher education journey. During her studies in social sciences, she developed an interest in cross-discipline research in healthy behaviour promotion. She joined the School of Population and Health Sciences in 2009 as a fully funded PhD student. For the current study, she integrates epidemiological methods, social marketing and behavioural theories to develop a qualitative as well as quantitative theoretical basis for childhood obesity’s preventive intervention in China.
Bai Li is a founder member of the International Social Marketing Association and a Member of the Society for Social Medicine.
In 2011/2012, Bai Li helps to deliver the Clinical Communication course for Year 2 Medical students.
Outside of academic life, Bai Li is an artist and musician. She has exhibited her work (some permanently) and performed in over 9 countries including the US, Japan, Russia, Norway, England, Mongolia and China (mainland, Hong Kong and Taiwan). She is currently the director (abroad) of the International Communication and Collaboration Centre for the Design College, Guangxi Arts University.
In the final year of her PhD study, Bai Li is writing up papers for publication and has presented her work at:
55th Annual Scientific Meeting for the Society of Social Medicine (2011), Warwick - Verbal and poster.
The 2nd World Social Marketing Conference (2011), Dublin, Ireland -Verbal.
Universitas 21 Healthy Living Poster, Conference (2011).
Annual Poster Conference of the University of Birmingham (2011).
Annual Research Image Conference University of Birmingham (2011) - 2nd Prize.
School of Population and Health Sciences ECRAG meeting (2011) - Verbal.