Dr Bai Li

Postdoctoral Research Fellow

Public Health, Epidemiology and Biostatistics

BaiLi-Cropped-110x146

Contact details

Public Health, Epidemiolgoy and Biostatistics
School of Health and Populations Sciences
University of Birmingham
Edgbaston
Birmingham
B15 2TT
UK

About

Bai Li is as a postdoctoral research fellow at the Department of Public Health, Epidemiology and Biostatistics within the School of Health and Population Sciences.

Bai's primary research interests include societal/environmental determinants and prevention of childhood obesity and other preventable chronic diseases.

  • Childhood obesity
  • Behavioural Epidemiology
  • Social Medicine
  • Social Marketing 

The main project she is working on involves a feasibility trial (2014-2015) and a randomised controlled trial (2016-2018) of a theoretically based childhood obesity prevention programme in Chinese urban primary school aged children.

Qualifications

  • PhD in Public Health and Epidemiology (2013)
  • MSc in Marketing (Social marketing research dissertation), University of Birmingham (2007)
  • Dual BA in Business Administration and Human Resource Management,University of Keele (2006)

Biography

In 2001, Bai Li was elected as the ‘Most Remarkable Youth of Nanning City, the
capital of Guangxi Province, China (voted by residents, judged and  awarded by the local government and interviewed by Guangxi SatelliteTV).

In the following year, she came to the UK starting her higher education journey.
During her studies in social sciences, she developed an interest in cross-disciplinary research in public health. She joined the School of Health and Population Sciences in 2009 as a fully funded PhD student. Following the completion of her doctoral programme, she initiated strategies and proposals for overseas research funding and helped to build collorabtions with overseas research institutes, governmental bodies and industry partners.

At the moment, Bai Li works as a postdoctoral research fellow at the Department of Public Health, Epidemiology and Biostatistics within the School of Health and Population Sciences.

Doctoral research

PhD title Obesity Prevention in China: A Mixed-Methods Approach to Inform Development of Theoretically Based Interventions.
Supervisors Professor Peymane Adab and Professor KK Cheng

Other activities

Bai Li is a founder member of the International Social Marketing Association and a Member of the Society for Social Medicine.

She is also the Head of International Communication and Collaboration for the College of Design, Guangxi Arts University, China.

Outside of academic life, Bai Li is an artist and musician. She has won international gold/silver/bronze prizes for drawing, singing and music recital and has exhibited her art work (some permanently) in over 9 countries including the UK, US, Japan, Russia, Norway, Mongolia and China (mainland, Hong Kong and Taiwan).

Publications

2014 - Li B., Adab P., Cheng KK., ‘Stakeholder views on why childhood obesity is rising in China: a qualitative study’, Abstracts of the 12th International Congress on Obesity in Malaysia, Obesity Reviews, 15(S2), 203.

2014 - Li B., Adab P., Cheng KK., ‘What and how childhood obesity prevention interventions should be delivered in China: a qualitative study’, Abstracts of the 12th International Congress on Obesity in Malaysia, Obesity Reviews, 15(S2), 237.

2013 - Li B., Adab P., Cheng KK., ‘Family and neighbourhood correlates of weight status and obesogenic behaviours among Chinese children’, International Journal of Behavioural Medicine DOI: 10.1007/s12529-013-9333-y.

2012 - Li B., Childhood Obesity Prevention in China: A Mixed-Methods Approach to Inform Development of Theoretically Based Interventions, PhD Thesis, University of Birmingham, eTheses Repository at http://etheses.bham.ac.uk/4190.

2012 - Li B., Adab P., Cheng KK., ‘Family and neighbourhood environmental correlates of weight status and obesogenic behaviours among Chinese primary school children’, Abstracts of the 12th International Congress of Behavioral Medicine in Budapest, International Journal of Behavioural Medicine, 19(S1): 226 (DOI 10.1007/S12529-012-9247-0).

2011- The 2nd World Social Marketing Conference, Dublin.
Verbal presentation at Uscreates: ‘Social marketing’s approach to promoting healthy dietary behaviours among type-2 diabetes patients in China.’

2011- The 55th Annual Scientific Meeting for the Society of Social Medicine, UK.
• Verbal presentation for ECR workshop: ‘Understanding the growing childhood obesity epidemic in China: the relevance of social changes, state’s history, policies and regulations.’
• Poster: ‘Understanding barriers for physical activity and healthy diet among Chinese children.’

2011- Universitas 21 Healthy Living Poster Conference, UK.
Poster: ‘Why is childhood obesity growing in China and what should we target for preventive interventions? – Insights from qualitative studies.’

2011- Annual Research Image Conference, University of Birmingham, UK.
2nd Prize winning presentation: ‘One Meal a Day’

Media Experience
2013 - Invited personal interview by Shrewsbury Historical Muesum and Audio exhibition in the Muesum.

To 2013: Live performances and TV interviews in various Chinese channels.

2000 - 2001 Founder and chair presenter of the Radio show ‘ Our stories Our Dreams’ .

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