Dr Bai Li

Dr Bai Li

Institute of Applied Health Research
Postdoctoral Research Fellow

Contact details

Address
Public Health, Epidemiolgoy and Biostatistics
Institute of Applied Health Research
University of Birmingham
Edgbaston
Birmingham
B15 2TT
UK

Bai Li works at the Institute of Applied Health Research within the College of Medical and Dental Sciences, and holds a personal Research Fellowship. Her primary research interests lie in environmental determinants and prevention of childhood obesity as well as other preventable chronic diseases, in both developing and developed countries.

Qualifications

  • PhD in Public Health and Epidemiology, University of Birmingham
  • MSc in Marketing (Social marketing research dissertation), University of Birmingham
  • Dual BA in Business Administration and Human Resource Management, University of Keele

Biography

Bai joined the Institute in 2009 to conduct her PhD research which used a mixed methods approach to develop a theoretically based intervention programme to prevent childhood obesity in China. Upon the completion of her PhD study, she initiated an innovative research fund raising idea and led the process of gaining £526,625.9 research grant from China to fund the CHInese pRimary school children PhYsical activity and DietaRy behAviour chanGes InterventiON project (known as CHIRPY DRAGON), in order to test the feasibility, effectiveness and cost effectiveness of the developed intervention programme in Chinese children and to facilitate international transfer of research knowledge. This was believed to be the first and wholly-managed research fund that any British university has ever received from mainland China. 

One of Bai’s main research activities at the moment is managing the feasibility trial and the randomised controlled trial within the CHIRPY DRAGON project which involves over 60,000 children from 43 primary schools in China. 

Bai has been interviewed by, and the CHIRPY DRAGON project and related publications have been featured on over 100 international newspapers and TV channels in the UK, US, China, Singapore, Australia and India including: Washington Post, Wall Street Journal, Daily News, China Daily, CCTV News, CCTV America, China International Radio, Channel Asia News (Singapore), China News, Guangzhou Daily, Guangzhou TV, China Eastern Satellite TV etc. 

Outside academia, Bai is an artist and musician. She has won international gold/silver/bronze prizes for drawing, singing and music recital. She has exhibited her art work (some permanently) in over 9 countries including the UK, US, Japan, Russia, Norway, Mongolia and China (mainland, Hong Kong and Taiwan).

Teaching

Medicine and Surgery MBChB

  • Evidence Based Medicine and Research Methods
  • Study Designs in Healthcare
  • Clinical Epidemiology (Study Design)
  • Clinical Epidemiology (Systematic Reviews)
  • Integrated Problems: Clinical Communications
  • Social Determinants of Health
  • Health Promotion
  • Qualitative research methods

External Guess Lectures

  • Randomisation and Randomised Controlled Trials
  • Social Marketing and Application in Childhood Obesity Prevention

Postgraduate supervision

Currently, one fully funded PhD Studentship for starting in September 2016 is available: Applications (EU/UK and overseas) are welcomed to apply for a 3- year PhD Studentship funded by the College of Medical and Dental Sciences for the project entitled: Cross-cultural comparisons of obesity prevention in children: UK, Spain and China.

In general, Bai is interested in supervising doctoral research students in childhood obesity: epidemiology, development and evaluation of prevention interventions.

If you are interesting in studying any of these subject areas please contact Bai on the contact details above, or for any general doctoral research enquiries, please email: dr@contacts.bham.ac.uk or call +44 (0)121 414 5005.

For a full list of available Doctoral Research opportunities, please visit our Doctoral Research programme listings.   

Research

Bai’s primary research interests lie in environmental determinants and prevention of childhood obesity and other preventable chronic diseases.  Previous and current research themes include:

  • Feasibility and randomised controlled trials of childhood obesity prevention programmes
  • Process evaluation of childhood obesity interventions
  • Qualitative studies to explore perceptions regarding the causes of childhood obesity, effective and feasible interventions and delivery strategies
  • Mixed methods to develop theoretically based obesity prevention programmes for children and their schools and main carers
  • Systematic review of modifiable risk factors for obesity in Chinese children
  • Informal child care (e.g. role and grandparents) and childhood obesity
  • Impact of food marketing on child eating behaviours

Current research grants:

  • 2014 - 2018 CHInese pRimary school children PhYsical activity and DietaRy behAviour chanGes InterventiON (£700,625.9), Principal Applicant
  • 2013 -2015 Epidemiological study of childhood obesity correlates and control and prevention in Guangzhou city (£100,000), Co-Investigator
  • 2016 - 2019 Cross-cultural comparisons of obesity prevention in children: UK, Spain and China (£58,950), college PhD studentship Co-Applicant/Supervisor 

View Dr Bai Li’s interview with CCTV about the CHIRPY DRAGON project

Read news articles about Dr Bai Li’s research on childhood obesity in China

Other activities

  • Reviewer/editorial board member for peer-reviewed journals for examples: International Journal of Behavioural Medicine, European Journal of Paediatrics, Nutrition and Food Sciences, BMC Public Health, Journal of Child Health Care, Journal of Nutritional Disorders & Therapy, and International Journal of Translation & Community Medicine
  • Institute representative for the College’s postdoctoral community (PERCAT) website link: http://www.birmingham.ac.uk/percat
  • Member of the World Obesity Federation, the European Association for the Study of Obesity (EASO) and the UK’s Association for the Study of Obesity (ASO)
  • Founder member of the International Social Marketing Association

Publications

2015 - Li B., Adab P., Cheng K.K., ‘The role of grandparents in childhood obesity in China - evidence from a mixed methods study’, International Journal of Behavioral Nutrition and Physical Activity 2015, 12(91), DOI:10.1186/s12966-015-0251-z.

2015 - Li B., ‘Moving The Field of Health Behaviour Research Forward with Genuine Application and Cross-Culture Assessment of Established Theoretical Models and Techniques’, Int J Translation Community Dis, Editorial,3(2e): 1-2.

2014 - Li B., Adab P., Cheng K.K., ‘Stakeholder views on why childhood obesity is rising in China: a qualitative study’, Abstracts of the 12th International Congress on Obesity in Malaysia, Obesity Reviews, 15(S2):203 (DOI: 10.1111/obr.12152).

2014 - Li B., Adab P., Cheng K.K., ‘What and how childhood obesity prevention interventions should be delivered in China: a qualitative study’, Abstracts of the 12th International Congress on Obesity in Malaysia, Obesity Reviews, 15(S2): 237 (DOI: 10.1111/obr.12153).

2013 - Li B., Adab P., Cheng K.K., ‘Family and neighbourhood correlates of weight status and obesogenic behaviours among Chinese children’, International Journal of Behavioural Medicine, 21(4): 700-709 (DOI: 10.1007/s12529-013-9333-y). 

2015 - Liu W.J., Liu W., Lin R., Li B., Pallan M., Cheng K.K., Adab P., ‘Socioeconomic determinants of childhood obesity among primary school children in Guangzhou, China’ International Journal of Obesity (under review).

 2014 - Li B., Adab P., Cheng K.K., 'Are grandparents the key to childhood obesity prevention in China? Evidence from a mixed methods study', Abstracts of the ASO UK Congress on Obesity, Oral presentation. 

2014 - Li B., Adab P., Cheng KK., Liu ZL, 'Systematic review of modifiable risk factors associated with childhood obesity in China, a population undergoing rapid social and economic transition', Abstracts of the ASO UK Congress on Obesity, Poster. 

2012 - Li B., Adab P., Cheng KK., ‘Family and neighbourhood environmental correlates of weight status and obesogenic behaviours among Chinese primary school children’, Abstracts of the 12th International Congress of Behavioral Medicine in Budapest, International Journal of Behavioural Medicine, 19(S1): 226 (DOI 10.1007/S12529-012-9247-0). Oral presentation.