Barbara Armstrong

Barbara Armstrong

Department of Marketing
Senior Teaching Fellow & Director of UG Business Programmes-Singapore

Contact details

The Birmingham Business School
The University of Birmingham
University House
B15 2TT

Barbara joined Birmingham Business School in 2002. She has over 20 years work experience largely, although not exclusively, in an export marketing environment, where she was responsible for sales and marketing to Latin America and the Iberian Peninsula. She has worked for large multinationals, as well as SMEs and Government Departments.


MBA - University of Aston
BA (Portuguese and Spanish) -University of Leeds
CharteredInstitute of Marketing Diploma and Chartered Marketer status Instituteof Export Diploma, Certificate of Online Education and Training -Institute of Education


Recent years have been spent in the University sector, where she has taught at Undergraduate and Postgraduate level and managed programmes of up to 200 students per annum.

Barbara is a Chartered Marketer with the Chartered Institute of Marketing.


Barbara was the Director of BSc Business Management suite of Programmes from 2003 to 2010, and contributed to the development and expansion of the programme, In this time student numbers grew dramatically and the “year in industry” , “international” and “communications” variants were offered . She has been Director of the Singapore suite of UG Business Management programmes since they were introduced, and following the success of this new venture stepped down from her UK role in summer 2010 to concentrate on developing the Singapore programme. 

Complete interview (MP3, 9.43MB, opens in a new window)


For information on the programme listen to:


Course information (MP3, 4.46MB, opens in a new window)


Here Barbara describes our teaching and learning techniques


Teaching and learning (MP3, 1.83MB, opens in a new window)


If you are concerned about what to put in your personal statement listen to:


What we look for in an applicant (MP3, 3.18MB, opens in a new window)


Our degree  is a broad based business programme which isacademic rather than vocational in nature. We encourage students todevelop the graduate level skills which will enable them to succeed  inHigher Education and enhance their employability. Our stated aim is toeducate the future leaders of industry.


As well as traditional lectures students take part in grouppresentations, computer simulations, and their own research. As thedegree not specialised in any functional area, students have a widenumber of employment options available to them when they graduate. Amystudied Business with Spanish and is now an advertising executive:


Advertising Account Executive with Grey - Amy Nicklin, BSc Business and Spanish (MP3, 7.29MB) Read transcript (opens in new window)


James now is Managing Director of a number of companies


Barbara is also in charge of all Business  Exchanges. We send students on the BSc International Business, Bsc International Business with Communications and BSc International Business with languageto a number of overseas partners. She also looks after students whocome to spend an exchange period in Birmingham either on the Erasmus programme or from other Business School partners such as the US, Australia, Hong Kong or Singapore



  • International Marketing
  • Entrepreneurship
  • Higher Education, in particular the internationalisation of HE
  • Service Learning

Other activities

Barbara is on the  steering committee  organising the annual Undergraduate Management Education Conference organised byEuropean Foundation for Management Development.

She reviews textbooks prior to publication for a number of publishers.