Some key publications
Global Marketing (with I. Ronkainen, C. Farrell and R. McTavish) Toronto, Nelson, 2009
International Business, European Edition, (with Ronkainen, Moffett, Marinova and Marinov, London, Wiley, 2009
International Marketing, 9th Ed. (1987, 1990, 1993, 1995, 1998, 2001, 2003, 2007,2010) (with I. Ronkainen) Cincinnati, Thomson, 12 translations
The Export Marketing Imperative, (with I. Ronkainen and M. Ortiz-Buonafina) Cincinnati, Thomson, 2005
“New Developments in International Business: A Research Agenda” (with I. Ronkainen, Management International Review, 2009
“ Foreign Market Entry Mode of Service Firms: The Case of U.S. MBA Programs “, (with D. Grossman, R. Javalgi, N. Nugent), Journal of World Business, forthcoming
“The Effects of Terrorism on International Marketing” (with G. Knight), Anthology on Global Marketing, (G. Svensson ed.), forthcoming
“Managing Internationally in the Face of Terrorism Induced Uncertainty,” (with P. Liesch, J. Steen and G. Knight) in Handbook of 21st Century Management, Sage, 2008, 200-208
“The Remarkable Performance of International Marketing in the Second Half of the 20th Century,” (with J. Samli), European Business Review, Vol. 19, 4, 2007, 316-331
“Towards an understanding of terrorism risk in the MNE,” (with G. Suder), Multinational Business Review, 13, 3, April 2007.
International Marketing (8th edition) 2007, (with I. Ronkainen), Cincinnati Thomson
International Business (7th edition) 2005, (with I. Ronkainen and M. Moffett), Cincinnati, Thomson
Honours and Awards
2007 Lifetime Achievement Award in Global Marketing, American Marketing Association,
2006 Gambrinus Fellow, Universitaet Dortmund, Germany
2003 Elected as Fellow, Royal Society of Arts, United Kingdom
2001 Thorelli Prize, European Journal of Marketing and Literati Club
2000 Gold Vicennial Medal, Georgetown University
1998 Honorary Degree, Universidad del Pacifico, Lima, Peru
Testimony before the U.S. Congress and the World Trade Organization
“International Marketing and Terrorism Preparedness,”Testimony before the Committee on Small Business, U.S. House ofRepresentatives, One Hundred Ninth Congress, Nov. 1, 2005.
“On Freedom and International Marketing,” Congressional Record, U.S. House of Representatives, May 9th, 2005.
“Loosening the Shackles: The Future of Global HigherEducation,” Testimony at Symposium on cross-border supply of services,World Trade Organization, Geneva, April 28-29, 2005.
“U.S. Manufacturers in the Global Marketplace: Market ShareChanges, Vulnerabilities and Policy Challenges,” Testimony before theCommittee on Small Business, U.S. House of Representatives, OneHundred-Eighth Congress, First Session, April 9, 2003.
“U.S. Exporters in the Global Marketplace: An Analysis ofthe Strengths and Vulnerabilities of Small and Medium SizedManufacturers,” Testimony before the Committee on Small Business, U.S.House of Representatives, One Hundred-Seventh Congress, Second Session,April 24, 2002.