Dr Ferran Vendrell-Herrero

Dr Ferran Vendrell-Herrero

The Department of Business and Labour Economics
Lecturer in Managerial Economics

Contact details

Birmingham Business School
University House
University of Birmingham
B15 2TT

Ferran’s research focuses on the innovation dynamics of business models within creative industries as well the impact of digital technology in organisation of creative and manufacturing businesses. This has led him to assess empirically innovation policies and the internationalization of SMEs, and to analyse recent changes in the business models of multinationals in the music, publishing and media sectors through close collaboration with industry partners. Across these themes he has made a distinctive contribution through publications in top academic journals, including the Journal of World Business, Industrial Marketing Management, International Journal of Production Economics, Technovation, Small Business Economics, Regional Studies and Supply Chain Management.

Additionally, Dr Vendrell-Herrero has a relevant role in the growing academic community studying the implementation of services in manufacturing companies. He initiated and scientifically directs the International Conference on Business Servitization, which is now into its fourth edition and has co-edited special issues on service implementation in the International Journal of Production Economics, Strategic Change and Competitiveness Review. Further to this, he is a co-investigator of the H2020 Makers - Smart Manufacturing for EU growth and prosperity, in which he has a leading role in the work package analyzing how European manufacturers implement service business models.

Apart from his research activities, Ferran is a qualified teacher (HEA Senior Fellow, 2016) as well, with extensive experience teaching at all levels since 2006. He is the Year Abroad tutor (outgoing students) in the business school and teaches courses on business economics and macroeconomics. 

As a PhD supervisor Dr Vendrell-Herrero supports students become adaptive and resilient in their own learning journeys. He welcomes enquiries from potential PhD students who are interested in economics of the organization, service and digital business models or international business. He is particularly interested in proposals that aim to uncover new insights in these areas through empirical investigation (via quantitative approaches only) and possibly through studies which are international in scope, and which aim to provide lessons for both practitioners and policy makers.



(07 02953) Introduction to Economics (1st year UG)

(07 24111) Intermediate Business Economics and the macroeconomy (2nd Year UG)


  • Economics of the Organization 
  • Service and Digital Business Models
  • Strategy and International Business


Other activities


  • Scientific Director of the International Conference on Business Servitization



Vendrell-Herrero, F., Gomes, E., Mellahi, K, Child, J. (Forthcoming). Building international business bridges in geographically isolated areas: The role of Foreign Market Focus and Outward Looking Competences in Latin American SMEs. Journal of World Business. DOI: 10.1016/j.jwb.2016.08.007

Vendrell-Herrero, F., Bustinza, O.F., Parry, G., Georgantzis, N. (Forthcoming). Servitization, digitization and supply chain interdependency. Industrial Marketing Management. http://www.sciencedirect.com/science/article/pii/S0019850116301213

Bustinza, O., Vendrell-Herrero, F., Perez-Arostegui, M.N, Parry, G. (Forthcoming) . Technological Capabilities, Resilience Capabilities and Organisational Effectiveness. The International Jornal of Human Resources Management. http://www.tandfonline.com/doi/abs/10.1080/09585192.2016.1216878

Myrthianos, V., Vendrell-Herrero, F., Bustinza, O., Parry, G. 2016. How do music as a digital service affect consumer attitude and behaviour? Universia Business Review, 49(1), pp. 182-199 https://ubr.universia.net/article/view/1721/music-a-digital-service-affect-consumer-attitude-behaviour-

Vendrell-Herrero, F., Myrthianos, V., Parry, G., Bustinza, O. 2016. Digital Dark Matter within product service systems. Competitiveness Review, DOI: 10.1108/CR-11-2014-0037

Ortín-Ángel, P., Vendrell-Herrero, F. 2014. University spin-offs Vs. other NTBFs: Total Factor Productivity at outset and evolution”, Technovation, Vol. 34 (2), pp.101-112 http://www.sciencedirect.com/science/article/pii/S0166497213001119

Aranguren, M.J., Maza-Aramburu, X., Parrilli, D., Vendrell-Herrero, F., Wilson, J. 2014. Nested Methodological Approaches for Cluster Policy Evaluation: An Application to the Basque Country. Regional Studies, Vol. 48 (9), pp. 1547-1562 http://www.tandfonline.com/eprint/KKtf6w348n8pfsZgeRid/full

Myrthianos, V., Vendrell-Herrero, F., Bustinza, O.F., Parry, G. 2014. Evaluating firm profitability during the servitization process of the music industry. Strategic Change, Vol 23 (5-6), pp. 317-328 http://onlinelibrary.wiley.com/doi/10.1002/jsc.1979/abstract

Parry, G., Vendrell-Herrero, F., Bustinza, O.F (2014). Using data in decision-making: analysis from the music industry. Strategic Change, Vol. 23 (3-4), pp.267–279 http://onlinelibrary.wiley.com/doi/10.1002/jsc.1975/abstract

Vendrell-Herrero, F., González-Pernía, J.L., Peña-Legazkue, I. 2014. Do incentive matter to promote high technology-driven entrepreneurial activity?, International Entrepreneurship and Management Journal, Vol. 10 (1), pp. 43-66 http://link.springer.com/article/10.1007/s11365-011-0181-4

Parry, G., Bustinza, O.F., Vendrell-Herrero, F. (2014). Copyright and creation: repositioning the argument, Strategic Direction Vol. 30 Iss: 3, pp.32 – 35 http://www.emeraldinsight.com/doi/full/10.1108/SD-11-2013-0092

Bustinza, O., Parry, G., Vendrell-Herrero, F. 2013. Supply and Demand Chain Management orientation - Adding services to product offerings, Supply Chain Management: An International Journal, Vol. 18 (6), pp.618-629 http://www.emeraldinsight.com/doi/full/10.1108/SCM-05-2013-0149

Bustinza, O.F., Vendrell-Herrero, F., Parry, G., Myrthianos, V. 2013. Music Business Models and Piracy, Industrial Management & Data Systems, Vol. 113 (1), pp. 4-22 http://www.emeraldinsight.com/doi/full/10.1108/02635571311289638

Parry, G., Bustinza, O.F., Vendrell-Herrero, F. 2012. Servitisation and Value Co-production in the UK Music Industry, International Journal of Production Economics, 135: 320-332 http://www.sciencedirect.com/science/article/pii/S0925527311003276

González-Pernía, J.L., Peña-Legazkue, I., Vendrell-Herrero, F. 2012. Innovation, Entrepreneurial Activity and Competitiveness at a sub-national level, Small Business Economics, 39(3), 561-574 http://link.springer.com/article/10.1007/s11187-011-9330-y

Ortín-Ángel, P. and Vendrell-Herrero, F. 2010. Why do University Spin-offs attract more Venture Capitalists?, Venture Capital 12(4): 285-306 http://www.tandfonline.com/doi/abs/10.1080/13691066.2010.486166


Vendrell-Herrero, F. Lafuente, E. 2014. Emprender en la era digital: Tres casos de emprendedores con teoría integrada. Omnia Science http://www.omniascience.com/scholar/index.php/scholar/issue/view/15

Vendrell-Herrero, F., González-Pernía, J.L., Peña-Legazkue, I. 2012. Who are the entrepreneurs that help the economy emerge from crisis? in the book The Consequences of the International Crisis on European SMEsRoutledge (Editors. Dallago, Guglielmetti, Rondinelli). https://www.routledge.com/The-Consequences-of-the-International-Crisis-for-European-SMEs-Vulnerability/Dallago-Guglielmetti/p/book/9780415680851