Dr Ferran Vendrell-Herrero

Dr Ferran Vendrell-Herrero

The Department of Business and Labour Economics
Lecturer in Managerial Economics

Contact details

Birmingham Business School
University House
University of Birmingham
B15 2TT

Ferran’s research focuses on the innovation dynamics of business models within creative industries as well the impact of digital technology in organisation of creative businesses. This has led him to assess empirically innovation policies, and to analyse recent changes in the business models of multinationals in the music, publishing and media sectors through close collaboration with industry partners. Across these themes he has made a distinctive contribution through publications in top academic journals, including the International Journal of Production Economics, Technovation, Small Business Economics, Regional Studies and Supply Chain Management.

Additionally, Dr Vendrell-Herrero has a relevant role in the growing academic community studying the implementation of services in manufacturing companies. He initiated and scientifically directs the International Conference on Business Servitization, which is now into its fourth edition and has co-edited special issues on service implementation in the International Journal of Production Economics, Strategic Change and Competitiveness Review. Further to this, he is a co-investigator of the H2020 Makers - Smart Manufacturing for EU growth and prosperity, in which he has a leading role in the work package analyzing how European manufacturers implement service business models.

Apart from his research activities, Ferran is a qualified teacher (HEA Fellow, 2015) as well, with extensive experience teaching at all levels since 2006. He is the Year Abroad tutor in the business school and teaches courses on business economics and macroeconomics. 

As a PhD supervisor Dr Vendrell-Herrero supports students become adaptive and resilient in their own learning journeys. He welcomes enquiries from potential PhD students who are interested in economics of the organization, service and digital business models or international business. He is particularly interested in proposals that aim to uncover new insights in these areas through empirical investigation (via quantitative approaches) and possibly through studies which are international in scope, and which aim to provide lessons for both practitioners and policy makers.



(07 02953) Introduction to Economics (1st year UG)

(07 24111) Intermediate Business Economics and the macroeconomy (2nd Year UG)


  • Economics of the Organization 
  • Service and Digital Business Models
  • Strategy and International Business


Other activities


  • Scientific Director of the International Conference on Business Servitization



(3* ABS2010) Ortín-Ángel, P., Vendrell-Herrero, F. (2014) “University spin-offs Vs. other NTBFs: Total Factor Productivity at outset and evolution”, Technovation, Vol. 34 (2), pp.101-112 http://www.sciencedirect.com/science/article/pii/S0166497213001119

(3* ABS 2010) Aranguren, M.J., Maza-Aramburu, X., Parrilli, D., Vendrell-Herrero, F., Wilson, J. (2014) “Nested Methodological Approaches for Cluster Policy Evaluation: An Application to the Basque Country”, Regional Studies, Vol. 48 (9), pp. 1547-1562 http://www.tandfonline.com/eprint/KKtf6w348n8pfsZgeRid/full

(2* ABS 2010) Myrthianos, V., Vendrell-Herrero, F., Bustinza, O.F., Parry, G. (2014) “Evaluating firm profitability during the servitization process of the music industry”. Strategic Change, Vol 23 (5-6), pp. 317-328 http://onlinelibrary.wiley.com/doi/10.1002/jsc.1979/abstract

(2* ABS 2010) Parry, G., Vendrell-Herrero, F., Bustinza, O.F (2014). "Using data in decision-making: analysis from the music industry". Strategic Change, Vol. 23 (3-4), pp.267–279 http://onlinelibrary.wiley.com/doi/10.1002/jsc.1975/abstract

Vendrell-Herrero, F., González-Pernía, J.L., Peña-Legazkue, I. (2014) “Do incentive matter to promote high technology-driven entrepreneurial activity?”, International Entrepreneurship and Management Journal, Vol. 10 (1), pp. 43-66

Parry, G., Bustinza, O.F., Vendrell-Herrero, F. (2014). "Copyright and creation: repositioning the argument", Strategic Direction Vol. 30 Iss: 3, pp.32 - 35

Bustinza, O., Parry, G., Vendrell-Herrero, F. (2013). "Supply and Demand Chain Management orientation - Adding services to product offerings", Supply Chain Management: An International Journal, Vol. 18 (6), pp.618-629

Bustinza, O.F., Vendrell-Herrero, F., Parry, G., Myrthianos, V. (2013) “Music Business Models and Piracy”, Industrial Management & Data Systems, Vol. 113 (1), pp. 4-22 -- Awarded with the Outstanding paper 2013 of the journal.

Parry, G., Bustinza, O.F., Vendrell-Herrero, F., (2012) “Servitisation and Value Co-production in the UK Music Industry”, International Journal of Production Economics, 135: 320-332

González-Pernía, J.L., Peña-Legazkue, I., Vendrell-Herrero, F (2012) “Innovation, Entrepreneurial Activity and Competitiveness at a sub-national level”, Small Business Economics, 39(3), 561-574

De la Maza-Aramburu, X., Vendrell-Herrero, F., Wilson, J. (2012) “Where is the value of cluster associations for firms?”, Intangible Capital Vol. 8 (2): 472-496

Ortín-Ángel, P. and Vendrell-Herrero, F. (2010) “Why do University Spin-offs attract more Venture Capitalists?”, Venture Capital 12(4): 285-306



Vendrell-Herrero, F. Lafuente, E. (2014). "Emprender en la era digital: Tres casos de emprendedores con teoría integrada". Omnia Science

Vendrell-Herrero, F., González-Pernía, J.L., Peña-Legazkue, I. (2012) “Who are the entrepreneurs that help the economy emerge from crisis?” in the book “The Consequences of the International Crisis on European SMEs”, Routledge (Editors. Dallago, Guglielmetti, Rondinelli).