Dr Thorsten Gruber is a Lecturer (Assistant Professor) in Marketing and Service Management at the University of Manchester, Manchester Business School. Prior to that, he was engaged in postdoctoral research at the University of Birmingham, Birmingham Business School, an external research assistant and lecturer at the University of Bamberg, and a part-time visiting lecturer at the University of Education Ludwigsburg. Thorsten is a member of the Academy of Marketing (AM), the American Marketing Association (AMA), the Academy of Marketing Science (AMS), and the Society for Marketing Advances (SMA). Thorsten also represents Manchester Business School in the “International Academy of Service Research and Education (IASRE)”, which is a network of the 24 leading service research centres in the world, coordinated by CTF –Service Research Center at Karlstad University, Sweden. For his research, Thorsten has received several awards and he publishes in leading international peer-reviewed journals such as Journal of Business Research, Industrial Marketing Management, Journal of Services Marketing, and Journal of Marketing Management.