Service business model and service innovativeness, International Journal of Innovation Management, Vol.18, Issue 2, 2014 (with Cheng and Dawson).
Antecedents of behavioural commitment in inter-organisational relationships: A field study of the UK construction industry, Construction Management and Economics, forthcoming (with Zhang and Zaefarian).
Operationalizing trust, reliance, and dependence in business relationships: responding to the ongoing naming and cross-level problems, Journal of Business to Business Marketing, Vol.20, Issue 4, 2013 (with Jiang, Henneberg and Naude).
Dichotomous and relational logic in creativity research and beyond, Creativity and Leisure: an Intercultural and Cross-Disciplinary Journal, Volume 1, Issue 2, p.101-104, 2013.
Improving teaching in statistics – an exploratory study for achieving the triple effects of depth, breadth and integration, International Journal of Management Education, Issue 1, 2013.
Validation of a proposed instrument for measuring eco-innovation: an implementation perspective, Technovation, Vol.32, 2012, p.329-344 (with Cheng).
Proposing an expanded theoretical framework of innovation adoption linking to consumer innovativeness and creativity and their driving factors, Ricerche di Psicologia, Issue 2, 2011, p.281-297 (with Cheng).
Re-innovation: the construct, measurement, and validation, Technovation, Vol.28, Issue 10, p.658-666, 2008 (with Cheng).
Preconditions for product re-innovation in Taiwan: evidence from high-technology firms, Asia Pacific Business Review, Vol.14, No.2, p.191-211, 2008 (with Cheng).
Critical success factors of new product development in Taiwan’s electronics industry, Asia Pacific Journal of Marketing and Logistics, Vol.20, No.2, p.174-189, 2008 (with Cheng).
New product market visioning in small enterprises – a preliminary empirical study within the Central Technology Belt in England, Journal of Small Business and Enterprise Development, Vol.14, No.1, p.81-92, 2007 (with Walker).
A theoretical investigation into the potential applications of olfactory cues to the marketing of new products, Innovative Marketing, Vol.2, Issue 4, p.44-53, 2006 (with Walker and Cheng).
E-business cross-functional alignment: the integration of processes and applications, International Journal of Electronic Business, Vol.4, No.3/4, p.302-319, 2006 (with Evans).
Conceptualising and measuring the equity of online brands, Journal of Marketing Management, Vol.22, p.799-825, 2006 (with Christodoulides, de Chernatony, Furrer and Abimbola).
Exploration into the early success of i-mode product launch, Journal of Business and Economics Research, Vol.4, No.2, p.73-84, 2006 (with Hirayama).
Factors of market performance of Apple iPod – a preliminary desk-based study, Journal of Business Case Studies, Vol.1, No.3, 2005.
Comparing the impacts of Internet technology and national culture on online usage and purchase from a four-country perspective, Journal of Retail and Consumer Services, Vol.11, Issue 6, p.385-394, 2004 (with Dawson).
Segmenting the convenience and health trends in the British food market, British Food Journal, Vol.106, No.2, p.106-127, 2004 (with Dawson and Marshall).
Consumption process of mobile phones, Asian Journal of Information Technology, Vol.2, No.2, p.67-91, 2003.
Cross-national consumer segmentation of Internet shopping for Britain and Taiwan, The Service Industries Journal, Vol.22, No.1, p.147-166, 2002 (with Dawson).
The applicability of cyclical and conflict models of retail change to Taiwan – a preliminary exploration, Journal of Asia-Pacific Business, Vol.4, No.1, p.67-81, 2002 (with Dawson).
Demographic segmentation of shoppers at traditional markets and supermarkets in Taiwan, Journal of Segmentation in Marketing, Vol.4, No.2, p.69-85, 2001 (with Dawson).
Creativy Research: An Inter-disciplinary and Multi-disciplinary Research Handbook, Routledge, 2014 (Ed.).
Marketing Research, McGraw-Hill Higher Education, 2009 (with Hair, Bush and Ortinau).
Typical innovative and involvement characteristics of contributors to consumer generated media, In: Organizations and Social Networking: Utilizing Social Media to Engage Consumers, p.103-124, 2013, Li, E., Loh, S., Evans, C. and Lorenzi, F. (Eds.), IGI Global.
Exploring the relationships between creativity, innovativeness and innovation adoption, In: Leading Issues in Innovation Research, 2011, Chauvel, D. (Ed.), Academic Publishing International.
Importance of cross-cultural creativity research, In: The Future of Innovation, 2009, von Stamm, B. and Trifilova, A. (Eds.), Gower.`