Relationship quality in business to business relationships – reviewing the current literatures and proposing a new measurement model, Psychology and Marketing, 2016 forthcoming (with Jiang, Henneberg and Naude).
Examining the link between service modularity and firm performance: a capability perspective, Journal of Service Theory and Practice, 2016 forthcoming (with Cheng).
Consumer attitudes to fuel cell vehicles post trail in the United Kingdom, International Journal of Hydrogen Energy, 2016 forthcoming (with Hardman, Chandan and Steinberger-Wilckens).
Establishing a culturally transferrable consumer innovativeness scale for radical and really new innovations in new markets, Journal of Marketing Analytics, Issue 3, p.47-68, 2015 (with Salari).
Changing the fate of fuel cell vehicles: can lessons be learnt from Tesla Motors? International Journal of Hydrogen Energy, Vol.40, Issue 4, p.1625-1638, 2015 (with Hardman and Steinberger-Wilckens).
The inconvenient truth of the relationship between open innovation activities and innovation performance, Management Decision, Vol.53, Issue 3, p.625-647, 2015 (with Cheng).
A commentary on a manuscript entitled the psychology of creativity: a critical reading, Creativity: Theories, Research, Applications, Vol.1, Issue 2, p.261-267, 2014.
Revisiting the almost forgotten concept of consumer creativity, Creativity and Leisure: an Intercultural and Cross-Disciplinary Journal, Volume 2, Issue 2, p.111, 2014 (with Hu and Zhang).
Service business model and service innovativeness, International Journal of Innovation Management, Vol.18, Issue 2, 2014 (with Cheng and Dawson).
Antecedents of behavioural commitment in inter-organisational relationships: A field study of the UK construction industry, Construction Management and Economics, forthcoming (with Zhang and Zaefarian).
Operationalizing trust, reliance, and dependence in business relationships: responding to the ongoing naming and cross-level problems, Journal of Business to Business Marketing, Vol.20, Issue 4, 2013 (with Jiang, Henneberg and Naude).
Dichotomous and relational logic in creativity research and beyond, Creativity and Leisure: an Intercultural and Cross-Disciplinary Journal, Volume 1, Issue 2, p.101-104, 2013.
Improving teaching in statistics – an exploratory study for achieving the triple effects of depth, breadth and integration, International Journal of Management Education, Issue 1, 2013.
Validation of a proposed instrument for measuring eco-innovation: an implementation perspective, Technovation, Vol.32, 2012, p.329-344 (with Cheng).
Proposing an expanded theoretical framework of innovation adoption linking to consumer innovativeness and creativity and their driving factors, Ricerche di Psicologia, Issue 2, 2011, p.281-297 (with Cheng).
Re-innovation: the construct, measurement, and validation, Technovation, Vol.28, Issue 10, p.658-666, 2008 (with Cheng).
Preconditions for product re-innovation in Taiwan: evidence from high-technology firms, Asia Pacific Business Review, Vol.14, No.2, p.191-211, 2008 (with Cheng).
Critical success factors of new product development in Taiwan’s electronics industry, Asia Pacific Journal of Marketing and Logistics, Vol.20, No.2, p.174-189, 2008 (with Cheng).
New product market visioning in small enterprises – a preliminary empirical study within the Central Technology Belt in England, Journal of Small Business and Enterprise Development, Vol.14, No.1, p.81-92, 2007 (with Walker).
A theoretical investigation into the potential applications of olfactory cues to the marketing of new products, Innovative Marketing, Vol.2, Issue 4, p.44-53, 2006 (with Walker and Cheng).
E-business cross-functional alignment: the integration of processes and applications, International Journal of Electronic Business, Vol.4, No.3/4, p.302-319, 2006 (with Evans).
Conceptualising and measuring the equity of online brands, Journal of Marketing Management, Vol.22, p.799-825, 2006 (with Christodoulides, de Chernatony, Furrer and Abimbola).
Exploration into the early success of i-mode product launch, Journal of Business and Economics Research, Vol.4, No.2, p.73-84, 2006 (with Hirayama).
Factors of market performance of Apple iPod – a preliminary desk-based study, Journal of Business Case Studies, Vol.1, No.3, 2005.
Comparing the impacts of Internet technology and national culture on online usage and purchase from a four-country perspective, Journal of Retail and Consumer Services, Vol.11, Issue 6, p.385-394, 2004 (with Dawson).
Segmenting the convenience and health trends in the British food market, British Food Journal, Vol.106, No.2, p.106-127, 2004 (with Dawson and Marshall).
Consumption process of mobile phones, Asian Journal of Information Technology, Vol.2, No.2, p.67-91, 2003.
Cross-national consumer segmentation of Internet shopping for Britain and Taiwan, The Service Industries Journal, Vol.22, No.1, p.147-166, 2002 (with Dawson).
The applicability of cyclical and conflict models of retail change to Taiwan – a preliminary exploration, Journal of Asia-Pacific Business, Vol.4, No.1, p.67-81, 2002 (with Dawson).
Demographic segmentation of shoppers at traditional markets and supermarkets in Taiwan, Journal of Segmentation in Marketing, Vol.4, No.2, p.69-85, 2001 (with Dawson).
Creativy Research: An Inter-disciplinary and Multi-disciplinary Research Handbook, Routledge, 2014 (Ed.).
Marketing Research, McGraw-Hill Higher Education, 2009 (with Hair, Bush and Ortinau).
Typical innovative and involvement characteristics of contributors to consumer generated media, In: Organizations and Social Networking: Utilizing Social Media to Engage Consumers, p.103-124, 2013, Li, E., Loh, S., Evans, C. and Lorenzi, F. (Eds.), IGI Global.
Exploring the relationships between creativity, innovativeness and innovation adoption, In: Leading Issues in Innovation Research, 2011, Chauvel, D. (Ed.), Academic Publishing International.
Importance of cross-cultural creativity research, In: The Future of Innovation, 2009, von Stamm, B. and Trifilova, A. (Eds.), Gower.`