Cross-Cultural Communication

Lecturer: Eric Toh

Modular value: 10 credits

Assessment

Develop cultural intelligence (CQ) through enhanced interpersonal and intercultural communication skills to improve the effectiveness of students when working in and leading multi-cultural teams and when becoming managers in an international business environment.
develop an understanding of culture, cultural differences, cultural values, beliefs and assumptions
complete your personal cultural profile using Country Navigator a web-based tool that will help you understand your own cultural preferences and compare against other fellow students and countries
build an awareness of the benefits (and potential barriers) towards effective intercultural communication
through a highly practical approach, explore how cultural differences can impact on group effectiveness, negotiations, communication, and personal presentation and impression
use your cultural background as the basis for contrastive analysis across all forms of communication, including verbal, non-verbal, written and professional.
Become more effective international team leaders

On successful completion of this module you will typically have knowledge and understanding of

the concepts of societal culture and managerial culture, and the underlying attitudes,
values and behaviours of different cultures
recent research on the impact of cultural differences in management and communication
the nature of communication
cross-cultural issues in different forms of communication – verbal, non-verbal and professional
how to develop and apply appropriate inter-cultural leadership skills
In addition to knowledge based outcomes, the learning and assessment methods used in the module will require you to develop and demonstrate your ability to
be critical of your own culture, behaviour and perspectives
be sensitive to, and tolerant of, the needs and differences of other cultures through strategically building inter-cultural rapport
work effectively with colleagues from different cultures
benefit practically from the different ideas and approaches of team members from other cultures
become an effective and inspiring team leader