Level of study Third/Final year
Credit value 10
Semester 1 (Linked with 2, 07 14731)
Pre-requisite modules None
Other pre-requisites None
The commercial world is full of complexity and uncertainty. The Director and senior manager attempts to formulate corporate strategies that provide a direction, instil confidence in the team and lead to a sense of purpose in undertaking a business activity. This module, through a mix of lectures and substantive case study work, provides the opportunity for the participants to develop and practice analysis and evaluation competencies (that an analyst is expected to have) which will inform the decisions made at a strategic Director or manager level.
On successful completion of this module participants should be able to:
Develop a corporate strategy perspective with respect to the corporate sector.
Build ‘patterns and relationships’ between the other disciplines and corporate strategy.
Understand and use a number of strategic management analytical techniques.
Extend the competencies of project team work, analysis, written argument, presentation and defence of argument.
Analyse and write a Composite Strategy case analysis of company or organisation of your choice.
Extend the ‘cogitative map’ to generate a sense of ‘wholeness’ in understanding a commercial company with reference to its internal and external context.
Prepare for an ‘Analyst’ role in a future employer.
Teaching and learning methods
This module (07 14730) consists of two hours per week of lectures over Semester 1 based on the readings and group work with 2 hours of seminars and discussions in Semester 2.
In the semester 2 linked module (07 14731) in the spring term students will participate in co-learning activities combining role play (as directors/consultants/shareholders); evaluating competitive-collaborative strategies (as directors/shareholders); responding to the critiques (as consultants) and in process developing the proposed strategy (as consultants). Each group will play the role of consultants once (based on the Composite Strategy Analysis) and the roles of directors and shareholders many times. The consultant’s analysis will be peer reviewed by the directors and shareholders to provide feedback. This feedback is not part of the formal module assessment process.