The aim of this module is to provide a practice-based introduction to understanding and developing core entrepreneurial capabilities and awareness amongst first year business school students. Its focus will be on developing student’s opportunity recognition abilities, team entrepreneurship skills and their analytical competences in designing and presenting feasible business opportunities.
Students on the module will be expected to develop their own business idea – developed through a series of lectures, workshops and consultation activities – that they will present to a panel of business people and academics. Students will also be anticipated to produce a summative feasibility plan for their business idea.
Lectures (e.g. entrepreneurship and small businesses, intellectual property rights, marketing research, strategy for start ups), workshops (focused on developing creativity and opportunity recognition awareness and competences) and consultancy sessions (provision of support to ‘stress check’ business ideas).