Issues in Marketing F- Retailing

Department of Marketing, Business School

College of Social Sciences

Details

Code 10638

Level of study Third/Final year

Credit value 10

Semester 2

Module description

The module reviews the development of the retailing sector in all its emerging complexity and identifies trends and the drivers of change. Issues of role, power and competition as expressed in institutional change are the basis for the analysis of relationships between both the suppliers and the consumers of retailers. Aspects of institutional retail change and failures provide the development of an analytical perspective to applied topics that will be considered in case examples and explored through discussion.