Business to Business Marketing

Learning Outcomes

By the end of the module students should be able to:

  • Critically assess the challenges for organisations competing in business-to-business markets
  • Show an understanding of the major adaptations to marketing strategy and marketing mix decisions when formulating business-to-business marketing plans
  • Show a critical understanding of theoretical frameworks relevant to business-to-business marketing
  • Apply theoretical frameworks to the analysis and resolution of business-to-business marketing problems

Assessment

3000 word assignment (individual)