The Media and Society

Second year module

Lecturer: Dan Whisker

This module is designed to further analyse and theorise the study of the Mass Media. The course aims to build on the theories, concepts and issues covered in the Level 1 module "Introduction to Media, Culture and Society". The course aims to engage students with questions concerned with theoretical approaches to the media, analysing the Cultural Industries, texts and ideologies, production and consumption of media, effects and uses of the media, the politics of the media and globalisation and new media. It will also examine how social divisions such as class, ethnicity, gender and sexuality are played out, in and through various media texts.

Learning outcomes

By the end of the module the student should be able to: 

  • Demonstrate a sophisticated understanding of theoretical approaches to the media and their key concepts; 
  • Have a developed understanding and the ability to discuss media forms and their cultural and social contexts; 
  • Understand the organisation and structure of Cultural Industries; 
  • Understand and discuss textual readings of media, identify ideological approaches, discuss the effects and uses and political nature of media forms; 
  • Analyse the implications of globalisation and new media forms


  • 1 x 3000 word essay (50%) 
  • 1 x 3hr examination (50%)