The module aims to provide students with an in-depth understanding of some of the main forces that are shaping international business today. These include: the increasing globalisation of business activity (understood as the increasing integration of business activity at the level of both firm and nation state); the new forms of business organisation that multinationals (MNEs) use to capture business opportunities; and the challenges presented to western MNEs by the rise of MNEs in emerging economies such as China and India. The module will cover not only the general strategic issues of how to structure, coordinate and control operations across multiple countries, but also key issues in international business such as managing in diverse cultures, managing corporate social responsibility globally, the international transfer of knowledge and international entrepreneurship.
Each week there will be a one-hour lecture and a one-hour workshop. Lectures provide a framework and introduction to each topic covered in the module. Workshops involve a range of activities including case study analysis and the collective discussion of answers to prepared questions in order to deepen understanding of the topic areas covered and to enable students to practice and further develop analytical skills.