International and Business to Business Marketing A

Department of Marketing, Business School

College of Social Sciences


Code 13452

Level of study Second Year

Credit value 10

Semester 1

Module description

International Consumer Marketing; Scope and Challenge of International Marketing; The International Environment; The Impact of Culture on International Marketing; Assessing International Marketing Opportunities; Developing International Marketing Strategies; International Distribution Systems; International Advertising and Promotional Efforts; Pricing for International Markets; Organising International Marketing.