What is 10,000 Lives?
10,000 Lives is a University of Birmingham appeal that will provide life-changing opportunities for 10,000 young people. Drawing together initiatives across the spectrum of fundraising, volunteering and outreach, the appeal aims to raise the aspirations of 11-25 year-olds, by:
- Helping those at school and in sixth form see that university really could be for them
- Developing confident and employable students
- Supporting our young alumni as they start their post-University life
To truly have impact, we need to be ambitious. We analysed our past performance and challenged ourselves to go further, motivated by the drive to innovate, to put the beneficiaries at the heart of the appeal, and to bring donors and volunteers closer to the cause.
So why 10,000? In the simplest terms, this figure will mean the 10,000 Lives appeal will represent a marked increase in the number of life-changing opportunities provided by the University over similar timeframes in the past.
And more than this, the appeal is pioneering in the way it focuses on the impact of the opportunities given to young people, as well as the amount of money raised or the number of hours volunteered.
Our belief is that achieving the ambitious target of 10,000 lives changed will truly represent the significant impact our donors and volunteers have on the lives of young people.
How are you defining a 'life-changing opportunity'?
A life-changing opportunity is categorised as support given to a person aged 11-25 years which aims to improve access, raise aspirations and/or enhance achievements, which may not have been possible without the University’s assistance.
At the launch of the appeal, this will include scholarships, bursaries, exclusive degree apprenticeships, internships, students receiving mentoring, and targeted outreach programmes, e.g. work experience.
Isn't going to University always a life-changing experience?
Yes, we hope so! As the first civic university, providing our students with an experience that will stay with them for the rest of their lives no matter their background has been at the heart of our educational mission since our founding in 1900.
10,000 Lives seeks to build on this mission. The appeal will focus on programmes which go above and beyond the norm, namely as a result of philanthropic donations, volunteering, or programmes that add value but are not intrinsic to the ‘ordinary’ student journey towards attaining a degree.
How long will the appeal last?
The focus of the appeal is on the quality of the support given to young people, so this – as opposed to the timeframe in which we can provide meaningful opportunities – will remain our main aim throughout. That said, we hope to have changed 10,000 lives within four years.
How will you report the number of lives changed? Where can the information be accessed?
You will be able to follow the appeal's progress on this web page. We will provide a running total of life-changing opportunities granted by the University of Birmingham, as well as case studies and stories exploring the impact these have had for our beneficiaries.
Which areas of the University are involved?
10,000 Lives brings together professionals in Development & Alumni Relations, Careers Network, Outreach, the academy, UBSport, and the Guild of Students. We hope, over the course of the appeal, that more areas of the University will have the opportunity to get involved too.
How can I get involved?
You can get involved by donating your time or money to the University’s many student support initiatives, and there will be a number of special events and activities over the course of the appeal to keep your eyes peeled for! Additional information will be posted on this page.
How we use student data
When you take part in 10,000 Lives appeal activity, we collect your name, student ID number and the activity you have taken part in. Processing of the data will enable us to track and report the number of lives changed within the 10,000 Lives appeal. Once data is collected by the relevant department, your data will be shared internally with DARO staff only. We consider this processing of your personal data to be necessary for the pursuit of the legitimate interests of the University as part of our fundraising activity.
Your personal data will be kept for a minimum of four years but up to eight years.
Details about your rights are set out on the website page Data Protection - How the University uses your data. This also explains how to ask any questions you may have about how your personal data is used, how to exercise any of your rights or complain about the way your data is being handled.