We want to stay in touch with you and keep your personal information in accordance with your wishes.
All data is held securely and appropriately by the University of Birmingham. We will use your information to keep you up-to-date with news from our campus, including research, educational activities and courses, events, alumni activities, and opportunities to support our fundraising and volunteering programmes. Your data may contribute to relevant surveys, inform Higher Education reporting requirements, and support other aspects of our charitable mission.
We want you to enjoy our interactions. We work to make sure that we are responsible and cost-effective in our correspondence. Depending on your contact preferences, you will receive communications on the type of activities listed above via post, email, telephone, SMS text messages, and social media. We will pay attention to your responses, including e-tracking to see if you open our emails and Google Analytics to understand more about visits to our website.
From time to time we may undertake research and analysis using publicly available sources in addition to the information that you provide us. This work helps us to better focus our engagement and fundraising activities, to reach out to alumni that we have lost contact with, and to maintain the quality of the data held (for example, keeping address details up to date via the Post Office National Change of Address database).
The type of information that we may collect and attach to your data record includes professional activities, media articles, relationships with other alumni and supporters, gift history, and details of existing connections with the University. We may also undertake wealth screening with trusted third parties to identify and initiate conversations with potential donors who have the capacity to provide significant support for our charitable projects. We also use this type of data as part of our due diligence on donors to meet money laundering regulations in alignment to our Gift Acceptance policy. Together, this information may be compiled to create a targeted profile of your personal engagement preferences to help us deliver the best service for you.
We will never sell your personal data or share it for non-University of Birmingham programmes. Unless you tell us otherwise, your data may be made available to our academic and administrative departments within the University, recognised alumni groups and societies (including overseas), the University of Birmingham American Foundation and individual University of Birmingham alumni organising reunions. Data will only be shared with third parties who are agents of University projects and where there are appropriate controls in place to safeguard your information. This may include mailing houses or external surveying companies working on behalf of such organisations as the Higher Education Statistics Agency (HESA) or University funding bodies. If you decide to donate to the University, you can choose whether to give anonymously or be recognised on our Donor Roll of Honour.
You have the right to change your contact preferences or object to the use of your data for any of the above purposes by contacting Development and Alumni Relations Office, University of Birmingham, Birmingham Research Park, Vincent Drive, Birmingham, B15 2SQ or alumnioffice@contacts.bham.ac.uk.