Microvolunteering makes an impact
Thank you to everyone who has taken a few minutes out of their day to complete a small task and make a big difference to a variety of UoB campaigns, including supporting student recruitment and raising the profile of important events.
The University launched its Microvolunteering opportunities back in April 2015 as part of National Microvolunteering Day. Since then volunteers have been engaging in a wide range of tasks, many taking the same time as it would to make a cup of tea. These small tasks have included completing short surveys to inform research projects, offering brief quotes about your own Birmingham courses to support recruitment marketing, and providing quick tips about living and working abroad to help students embarking on an international internship opportunity.
We've had some incredible support with our recent online campaigns through microvolunteering, which has helped raise the profile of Birmingham and increased our social media followers. For example:
#UoBWomen On 8 March, 43 volunteers helped us to promote our UoB International Womens Day celebrations by tweeting about their day and answering specific questions about their achievements and challenges. This helped to drive awareness of the campaign and a great sense of community. We even had people tweeting from the USA, New Zealand and Australia and heard from staff, students and alumnae ranging from doctors to radio presenters and authors. In fact, our volunteers made so much social media noise that #UoBWomen was trending in the UK, which helped raise even more awareness of UoB and UoB women.
#wearebrumalum To help us continue to attract the best and brightest and to inspire the next generation of Birmingham students, alumni have been sharing what they are doing now as part of our 'We are Birmingham Alumni' campaign. As well as taking part in short videos and providing career profiles, alumni have uploaded photos in their workplace and tweeted about their achievements and careers since graduation using #wearebrumalum.
Lucy Partridge, Volunteer Relationship Manager, explains how these small tasks can made a huge impact:
"We appreciate that our alumni and supporters often lead incredibly busy lives, therefore our Microvolunteering opportunities have offered a way for people short on time to make a real contribution to University activities.
"Our communications team has benefited hugely from volunteers who actively help to promote important campaigns via their own social networks, while also helping to increase our social media followers and audience reach. This enhances our student recruitment campaigns and the promotion of important research projects."
Want to know more? Check out our current Microvolunteering opportunities or if you are interested in supporting us as a Social Media Ambassador please contact firstname.lastname@example.org