Leveraging LinkedIn

LinkedIn has 332 million members worldwide and continues to grow at more than two members per second.

Old JoE asked Charles Hardy, Education Engagement Lead for LinkedIn, to share his top tips for alumni using the professional network.  


I’m looking for a new job, how can LinkedIn help me?

Anyone using LinkedIn to find a job should get their profile as complete as possible (see question two below). Remember that 80% of hiring managers will check it out. With a complete profile in place, LinkedIn will seek to promote relevant jobs to you (look for “Jobs you may be interested in” – on your home page) and employers who search for relevant people on LinkedIn can find you.

You can also proactively search for relevant jobs and if you like a job, check out who in your network works there / or knows someone who works there and get in touch. If you are interested in a company follow it and you’ll receive its updates in your newsfeed – including sector, company and job updates

Use our alumni insights function to  see what fellow Birmingham alumni have gone on to do in their careers. This is really useful for finding alumni who are working for a company you would like to join. 


What are your tips for presenting my LinkedIn profile?

  • Include a photo, headline and summary
  • Attach relevant documents/links (e.g. a presentation, a white paper, exec summary, video)
  • Illustrate your achievements
  • Include keywords to help you be found by employers/ matched to jobs by LinkedIn
  • Include your skills – seek endorsements and especially a couple of quality recommendations
  • You may want to turn off your updates (to your network) before making changes to your profile – do this in “Privacy and Settings”
  • If you are not sure how to do something / where to find something, then use the Help Centre – it can usually answer most questions


My company has asked me to update its LinkedIn content. What should I be posting?

Think about the audience – what content would your followers or members value?

  • For a company page
    • Jobs and career information
    • Company events/activities
    • Insights into culture and values at your organisation
    • More general sector information/context for the company activity
    • Latest developments/services/products
    • For a group
      • More about discussions, sharing ideas and innovation
      • Trigger engagement


I hear students can now use LinkedIn, please can you tell me more?

If you’re considering further study, our new tools for students can help you choose a university and look at different institutions’ employability ratings. You can even set up a decision board to help you compare universities.
Check out this LinkedIn blog for an overview 


What should I never do on LinkedIn?

LinkedIn is a work environment – so match how you would behave or engage with people at work. Do not hassle or abuse people and definitely don’t lie in your profile. Think carefully before sharing or posting content and when inviting people to connect, don’t send the default text, add your own personalised message.